Real Estate Photography and Videography Business Strategies

Real Estate Production Photography and Videography

• Decide on the type of Realtors to work with (luxury, high-end, farms, and ranches) to build relationships and target high-paying clients.

Building Relationships and Sponsorship

• Partner with a mortgage broker to build relationships with Realtors.
• Sponsor Realtor tours and events to network and showcase services.
• Offer giveaways, such as photo and video packages, to attract attention.

Pricing and Packaging

• Offer three packages:
  • Package 1: Basic, with 20-25 photos (10 ground, 10-15 aerial) and a basic aerial video.
  • Package 2: Mid-grade, with 30 photos, ground and aerial video, and a mixed video.
  • Package 3: High-end, with 35 photos, ground and aerial video, and a flythrough tour.
• Pricing: Package 1 (low-level), Package 2 (mid-grade, at least 750),andPackage3(high−end,750), and Package 3 (high-end, 750),andPackage3(high−end,1,500-$2,000).

Flythrough Tours

• Flythrough tours are a unique selling point, easy to market, and can be exported in various formats (wide, vertical).
• Include sunset shots, which can be easily added using Photoshop Sky replacement tool.

Justifying Expenses

• Compare the cost of the package to the Realtor's commission (e.g., 10% of the commission).
• Emphasize the quality, consistency, and ease of working with a professional.

Additional Packages and Upsells

• Consider offering a fourth package with a Matterport tour.
• Upsell options: sunset shots, speedy delivery, keywording or key tagging metadata, and building a web page for the Realtor with a pixel for targeted advertising.

Marketing and Advertising

• Embed a Facebook pixel to target users who visit the web page.
• Offer advanced marketing strategies, such as cart abandonment email sequences or ads, for thousands of dollars.
• Use lifestyle-based actors to showcase the emotion and benefits of a particular lifestyle or location.

One Take Wonders

• Offer a "one take wonder" package, which includes photos and a flythrough tour with the Realtor, for a higher price (e.g., $4,000).
• This package requires planning, people, and resources, so upcharge accordingly.

Real Estate Production Photography and Videography

• Decide on a niche (luxury, high-end, farms, and ranches) to target high-paying clients.

Building Relationships and Sponsorship

• Partner with a mortgage broker to connect with Realtors.
• Sponsor Realtor events to network and showcase services.
• Offer giveaways (e.g., photo and video packages) to attract attention.

Pricing and Packaging

• Offer three packages: Basic ($), Mid-grade (~ $750), and High-end ($1,500-$2,000).
• Package 1: 20-25 photos (10 ground, 10-15 aerial) and basic aerial video.
• Package 2: 30 photos, ground and aerial video, and mixed video.
• Package 3: 35 photos, ground and aerial video, and flythrough tour.

Flythrough Tours

• Flythrough tours are a unique selling point and easy to market.
• Can be exported in various formats (wide, vertical).
• Include sunset shots using Photoshop Sky replacement tool.

Justifying Expenses

• Compare package cost to Realtor's commission (e.g., 10% of commission).
• Emphasize quality, consistency, and ease of working with a professional.

Additional Packages and Upsells

• Consider a fourth package with a Matterport tour.
• Upsell options: sunset shots, speedy delivery, keywording, key tagging metadata, and building a web page with a pixel for targeted advertising.

Marketing and Advertising

• Embed a Facebook pixel to target users who visit the web page.
• Offer advanced marketing strategies (e.g., cart abandonment email sequences or ads) for thousands of dollars.
• Use lifestyle-based actors to showcase emotion and benefits of a lifestyle or location.

One Take Wonders

• Offer a "one take wonder" package with photos and a flythrough tour with the Realtor for a higher price (e.g., $4,000).
• This package requires planning, people, and resources, so upcharge accordingly.

This quiz covers business strategies for real estate production photography and videography, including building relationships with Realtors, pricing and packaging, and marketing techniques.