Real Estate Photography and Videography Business Strategies

Real Estate Production Photography and Videography

• Decide on the type of Realtors to work with (luxury, high-end, farms, and ranches) to build relationships and target high-paying clients.

Building Relationships and Sponsorship

• Partner with a mortgage broker to build relationships with Realtors.
• Sponsor Realtor tours and events to network and showcase services.
• Offer giveaways, such as photo and video packages, to attract attention.

Pricing and Packaging

• Offer three packages:
  • Package 1: Basic, with 20-25 photos (10 ground, 10-15 aerial) and a basic aerial video.
  • Package 2: Mid-grade, with 30 photos, ground and aerial video, and a mixed video.
  • Package 3: High-end, with 35 photos, ground and aerial video, and a flythrough tour.
• Pricing: Package 1 (low-level), Package 2 (mid-grade, at least 750),andPackage3(high−end,750), and Package 3 (high-end, 750),andPackage3(high−end,1,500-$2,000).

Flythrough Tours

• Flythrough tours are a unique selling point, easy to market, and can be exported in various formats (wide, vertical).
• Include sunset shots, which can be easily added using Photoshop Sky replacement tool.

Justifying Expenses

• Compare the cost of the package to the Realtor's commission (e.g., 10% of the commission).
• Emphasize the quality, consistency, and ease of working with a professional.

Additional Packages and Upsells

• Consider offering a fourth package with a Matterport tour.
• Upsell options: sunset shots, speedy delivery, keywording or key tagging metadata, and building a web page for the Realtor with a pixel for targeted advertising.

Marketing and Advertising

• Embed a Facebook pixel to target users who visit the web page.
• Offer advanced marketing strategies, such as cart abandonment email sequences or ads, for thousands of dollars.
• Use lifestyle-based actors to showcase the emotion and benefits of a particular lifestyle or location.

One Take Wonders

• Offer a "one take wonder" package, which includes photos and a flythrough tour with the Realtor, for a higher price (e.g., $4,000).
• This package requires planning, people, and resources, so upcharge accordingly.

Real Estate Production Photography and Videography

• Decide on a niche (luxury, high-end, farms, and ranches) to target high-paying clients.

Building Relationships and Sponsorship

• Partner with a mortgage broker to connect with Realtors.
• Sponsor Realtor events to network and showcase services.
• Offer giveaways (e.g., photo and video packages) to attract attention.

Pricing and Packaging

• Offer three packages: Basic ($), Mid-grade (~ $750), and High-end ($1,500-$2,000).
• Package 1: 20-25 photos (10 ground, 10-15 aerial) and basic aerial video.
• Package 2: 30 photos, ground and aerial video, and mixed video.
• Package 3: 35 photos, ground and aerial video, and flythrough tour.

Flythrough Tours

• Flythrough tours are a unique selling point and easy to market.
• Can be exported in various formats (wide, vertical).
• Include sunset shots using Photoshop Sky replacement tool.

Justifying Expenses

• Compare package cost to Realtor's commission (e.g., 10% of commission).
• Emphasize quality, consistency, and ease of working with a professional.

Additional Packages and Upsells

• Consider a fourth package with a Matterport tour.
• Upsell options: sunset shots, speedy delivery, keywording, key tagging metadata, and building a web page with a pixel for targeted advertising.

Marketing and Advertising

• Embed a Facebook pixel to target users who visit the web page.
• Offer advanced marketing strategies (e.g., cart abandonment email sequences or ads) for thousands of dollars.
• Use lifestyle-based actors to showcase emotion and benefits of a lifestyle or location.

One Take Wonders

• Offer a "one take wonder" package with photos and a flythrough tour with the Realtor for a higher price (e.g., $4,000).
• This package requires planning, people, and resources, so upcharge accordingly.