Questions and Answers
What is the main objective of positioning research?
To determine how customers perceive a brand relative to its competitors
What type of research is used to determine the likely acceptance of a product in a wider market?
Test marketing
What is the first step in the marketing research process?
Defining the research purpose or objectives
What is the purpose of price elasticity testing?
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What is the focus of segmentation research?
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What is the purpose of sales forecasting?
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What is one characteristic of service according to the concept?
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Why is it difficult to measure service?
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What makes service subjective?
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Who influences the perception of service?
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What is a customer according to the concept?
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What is the goal of identifying strategic activities for quality customer service delivery?
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What is the primary goal of penetration pricing strategy?
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What is the key consideration in cost-plus pricing?
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What is the basis of mark-up pricing?
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What is the primary focus of competition oriented pricing?
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What is the underlying principle of odd-even pricing?
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What is the primary goal of promotion strategies?
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When did large-scale marketing activities in the world take shape?
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What is the main idea behind the production concept?
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How many marketing concepts are mentioned in the text?
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What is the goal of marketing activities under a well-thought-out philosophy?
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What marks the beginning of large-scale marketing activities?
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What is NOT one of the marketing concepts mentioned in the text?
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What is the primary focus in the marketing concept?
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What is the main difference between marketing and selling?
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What is the most recent marketing philosophy?
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What is the primary objective of marketing activities?
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What is the sequence of evolution in marketing activities?
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What is the purpose of the 'Market simulation activity'
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