Podcast
Questions and Answers
By how much did the value of the advertising industry rise from 1865 to 1900?
By how much did the value of the advertising industry rise from 1865 to 1900?
- $5 million
- $50 million
- $10 million
- $85 million (correct)
What were some of the technological innovations that impacted the distribution of advertising during the turn of the 19th century?
What were some of the technological innovations that impacted the distribution of advertising during the turn of the 19th century?
- Printing press and radio (correct)
- Film and telephone
- Railroads and telegraphs
- Typewriter and radio
Who was one of the first great advertisers who exhibited individuals like Joice Heth and General Tom Thumb?
Who was one of the first great advertisers who exhibited individuals like Joice Heth and General Tom Thumb?
- Ivy L. Lee
- Jenny Lind
- P.T. Barnum (correct)
- George Washington
What was the main purpose of public relations in relation to corporations?
What was the main purpose of public relations in relation to corporations?
What did Harper's New Monthly Magazine advertisement advise to merchants and the general public?
What did Harper's New Monthly Magazine advertisement advise to merchants and the general public?
What did the rise of product differentiation and consumerism lead to in the advertising industry?
What did the rise of product differentiation and consumerism lead to in the advertising industry?
Which government act in 1938 gave the Federal Trade Commission the authority to regulate unfair and deceptive ads and false advertising of foods, drugs, and therapeutic devices?
Which government act in 1938 gave the Federal Trade Commission the authority to regulate unfair and deceptive ads and false advertising of foods, drugs, and therapeutic devices?
When was the Federal Communications Commission (FCC) established?
When was the Federal Communications Commission (FCC) established?
What did the government force RCA to do in 1941?
What did the government force RCA to do in 1941?
Which company introduced the first graphical-based platform on a PC in 1984?
Which company introduced the first graphical-based platform on a PC in 1984?
When was the period of rapid and unregulated growth in the American insurance industry?
When was the period of rapid and unregulated growth in the American insurance industry?
Which country was the modern insurer of the world?
Which country was the modern insurer of the world?
Which company is considered America's first insurance company?
Which company is considered America's first insurance company?
What was the initial view of life insurance according to Viviana Zelizer?
What was the initial view of life insurance according to Viviana Zelizer?
During which phase of the American insurance industry did auto insurance dominate?
During which phase of the American insurance industry did auto insurance dominate?
Who created the first mortality table?
Who created the first mortality table?
What event helped regain trust for insurance companies after bankrupting 68 insurance companies?
What event helped regain trust for insurance companies after bankrupting 68 insurance companies?
What was one incentive for insurance companies to have unlawful tactics?
What was one incentive for insurance companies to have unlawful tactics?
According to the text, what was the purpose of the Postal Act of 1879 for magazines?
According to the text, what was the purpose of the Postal Act of 1879 for magazines?
What major advances in American business were associated with the Bell Telephone Company?
What major advances in American business were associated with the Bell Telephone Company?
According to the text, what were the primary revenue sources for radio and television?
According to the text, what were the primary revenue sources for radio and television?
According to the text, what major networks emerged in the development of television?
According to the text, what major networks emerged in the development of television?
According to the text, what strategies did William Paley use to build CBS into an Entertainment Empire?
According to the text, what strategies did William Paley use to build CBS into an Entertainment Empire?
According to the text, what was the demand for regulation of radio and television?
According to the text, what was the demand for regulation of radio and television?
Which phase of the American insurance industry was characterized by rapid and unregulated growth?
Which phase of the American insurance industry was characterized by rapid and unregulated growth?
Which disaster led to a loss of trust in the insurance industry and an increased demand for regulation?
Which disaster led to a loss of trust in the insurance industry and an increased demand for regulation?
What percentage of policy reserves were required to be invested back in the state according to the Robertson Law?
What percentage of policy reserves were required to be invested back in the state according to the Robertson Law?
In what year did James Kemper write the first auto liability policy for Lumbermen's Mutual Casualty Company?
In what year did James Kemper write the first auto liability policy for Lumbermen's Mutual Casualty Company?
What was the total dollar value of State Farm's premiums at the time of founder George Mecherle's death in 1951?
What was the total dollar value of State Farm's premiums at the time of founder George Mecherle's death in 1951?
During which phase of the American insurance industry did auto insurance dominate and state and local rules begin to vary?
During which phase of the American insurance industry did auto insurance dominate and state and local rules begin to vary?
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