Radio and TV Regulation History
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Questions and Answers

By how much did the value of the advertising industry rise from 1865 to 1900?

  • $5 million
  • $50 million
  • $10 million
  • $85 million (correct)
  • What were some of the technological innovations that impacted the distribution of advertising during the turn of the 19th century?

  • Printing press and radio (correct)
  • Film and telephone
  • Railroads and telegraphs
  • Typewriter and radio
  • Who was one of the first great advertisers who exhibited individuals like Joice Heth and General Tom Thumb?

  • Ivy L. Lee
  • Jenny Lind
  • P.T. Barnum (correct)
  • George Washington
  • What was the main purpose of public relations in relation to corporations?

    <p>To sell the company, not the services</p> Signup and view all the answers

    What did Harper's New Monthly Magazine advertisement advise to merchants and the general public?

    <p>To advertise liberally</p> Signup and view all the answers

    What did the rise of product differentiation and consumerism lead to in the advertising industry?

    <p>Increased salesmanship</p> Signup and view all the answers

    Which government act in 1938 gave the Federal Trade Commission the authority to regulate unfair and deceptive ads and false advertising of foods, drugs, and therapeutic devices?

    <p>Wheeler-Lea Amendment</p> Signup and view all the answers

    When was the Federal Communications Commission (FCC) established?

    <p>1934</p> Signup and view all the answers

    What did the government force RCA to do in 1941?

    <p>Dispose one of the two networks (NBC Red and NBC Blue Systems)</p> Signup and view all the answers

    Which company introduced the first graphical-based platform on a PC in 1984?

    <p>Apple</p> Signup and view all the answers

    When was the period of rapid and unregulated growth in the American insurance industry?

    <p>Mid-1800s --- 1906</p> Signup and view all the answers

    Which country was the modern insurer of the world?

    <p>England</p> Signup and view all the answers

    Which company is considered America's first insurance company?

    <p>Philadelphia Contributionship for the Insurance of Houses by Fire</p> Signup and view all the answers

    What was the initial view of life insurance according to Viviana Zelizer?

    <p>Immoral</p> Signup and view all the answers

    During which phase of the American insurance industry did auto insurance dominate?

    <p>1906 --- 1950s</p> Signup and view all the answers

    Who created the first mortality table?

    <p>Morris Robinson</p> Signup and view all the answers

    What event helped regain trust for insurance companies after bankrupting 68 insurance companies?

    <p>Chicago Fire of 1871</p> Signup and view all the answers

    What was one incentive for insurance companies to have unlawful tactics?

    <p>Commission increases</p> Signup and view all the answers

    According to the text, what was the purpose of the Postal Act of 1879 for magazines?

    <p>To provide cheaper postage rates for magazines</p> Signup and view all the answers

    What major advances in American business were associated with the Bell Telephone Company?

    <p>All of the above</p> Signup and view all the answers

    According to the text, what were the primary revenue sources for radio and television?

    <p>Entertainment and advertising</p> Signup and view all the answers

    According to the text, what major networks emerged in the development of television?

    <p>RCA, CBS, and ABC</p> Signup and view all the answers

    According to the text, what strategies did William Paley use to build CBS into an Entertainment Empire?

    <p>Developing radio stars and personalities</p> Signup and view all the answers

    According to the text, what was the demand for regulation of radio and television?

    <p>Consumers contested the content, frequency, and pervasiveness of ads</p> Signup and view all the answers

    Which phase of the American insurance industry was characterized by rapid and unregulated growth?

    <p>Phase 2: Mid-1800s --- 1906</p> Signup and view all the answers

    Which disaster led to a loss of trust in the insurance industry and an increased demand for regulation?

    <p>The San Francisco Earthquake and Fire of 1906</p> Signup and view all the answers

    What percentage of policy reserves were required to be invested back in the state according to the Robertson Law?

    <p>75%</p> Signup and view all the answers

    In what year did James Kemper write the first auto liability policy for Lumbermen's Mutual Casualty Company?

    <p>1912</p> Signup and view all the answers

    What was the total dollar value of State Farm's premiums at the time of founder George Mecherle's death in 1951?

    <p>$75 million</p> Signup and view all the answers

    During which phase of the American insurance industry did auto insurance dominate and state and local rules begin to vary?

    <p>Phase 3: 1906 --- 1950s</p> Signup and view all the answers

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