Podcast Beta
Questions and Answers
Which of the following is NOT considered primary data?
What is an advantage of conducting field studies?
In which type of experimental design do participants test all conditions?
Which variable can be manipulated in an experimental study?
Signup and view all the answers
What is a key advantage of conducting experiments in research?
Signup and view all the answers
Which of the following describes a between-subjects design?
Signup and view all the answers
What limitation is often associated with field studies?
Signup and view all the answers
Which variable does NOT directly affect the causal relationship in experiments?
Signup and view all the answers
What is the first step in the decision-making process?
Signup and view all the answers
What is social desirability bias?
Signup and view all the answers
What determines the information that will be sought in a questionnaire?
Signup and view all the answers
Which type of question allows respondents to express their thoughts in their own words?
Signup and view all the answers
Which variable type is not directly influenced by other variables in a research model?
Signup and view all the answers
Why is it important to summarize available data?
Signup and view all the answers
Which question type has only two possible responses?
Signup and view all the answers
Which method is part of primary data collection?
Signup and view all the answers
What type of data is referred to as secondary data?
Signup and view all the answers
What is the first step in designing a questionnaire?
Signup and view all the answers
What is an example of a multichotomous question?
Signup and view all the answers
What is the purpose of data analysis in decision-making?
Signup and view all the answers
Why should complex variables use existing questions or scales?
Signup and view all the answers
Which of the following is a characteristic of scales in survey questions?
Signup and view all the answers
Which type of response bias involves reluctance to disclose personal information?
Signup and view all the answers
What must be considered regarding respondents when designing questions?
Signup and view all the answers
Which of the following methods is NOT considered a form of data collection?
Signup and view all the answers
What is the purpose of using a dichotomous question in a survey?
Signup and view all the answers
What is necessary to verify when formulating questionnaire questions?
Signup and view all the answers
What should be done if the existing information is deemed inadequate?
Signup and view all the answers
In the context of survey questions, what does a Likert-type scale assess?
Signup and view all the answers
Which of the following describes a mediating variable in a research model?
Signup and view all the answers
Which is an example of firsthand, original data collection?
Signup and view all the answers
Which question type should be avoided according to best practices in questionnaire design?
Signup and view all the answers
What is a convenience sample?
Signup and view all the answers
What does selection bias refer to?
Signup and view all the answers
In a quota sample, what is the approach taken?
Signup and view all the answers
What is non-response bias?
Signup and view all the answers
How are rows and columns structured in a dataset collected from respondents?
Signup and view all the answers
Study Notes
Designing a Questionnaire
- Questionnaire design is a complex process.
- The first step is to determine what information is needed.
- This is done through a clear articulation of the research question.
- The study's hypothesis dictates the information sought and the target population.
- Independent, dependent, moderating, and mediating variables are crucial in constructing a questionnaire.
- The independent variable is the variable that is changed or manipulated.
- The dependent variable is the variable that is measured.
- The moderating variable is a variable that influences the relationship between the independent and dependent variables.
- The mediating variable is a variable that explains the relationship between the independent and dependent variables.
- There are various methods of administration, including online surveys, mailed surveys, and telephone surveys.
Questionnaire Content and Wording
- Ensure all questions are relevant to the study objectives.
- Use existing scales and questions from validated literature for complex variables.
- Handbooks of marketing scales can be valuable resources.
- Consider the respondent's ability to provide accurate information.
- Address potential social desirability bias, recognizing that respondents might not be willing to share sensitive information.
Types of Questions
- Open-ended questions allow respondents to express their answers freely.
- Multichotomous questions offer a set of multiple choices for respondents.
- Dichotomous questions present two options, often used for creating dummy variables in regression analysis.
- Scales, like Likert and Osgood scales, are used to measure attitudes and opinions.
Data Collection Methods
- Primary data collection involves gathering firsthand information through observations, interviews, experiments, and online data analysis.
- Field studies are used to examine relationships between variables in a real-world setting.
- Experiments are designed to establish causality by manipulating an independent variable and measuring its effect on a dependent variable.
- Secondary data collection involves analyzing existing information gathered from various sources like accounting records, marketing databases, periodicals, and reports.
Sampling Techniques
- Nonprobability samples are used when random selection is not feasible.
- Convenience samples select participants who are readily accessible.
- Quota samples ensure a specific number of participants from each category.
Biases in Sampling
- Selection bias originates from the sampling method, which excludes certain parts of the targeted population.
- Non-response bias occurs when respondents who choose not to participate differ significantly from the overall population.
Data Coding
- Rows in a dataset represent observations.
- Columns represent different questions in the questionnaire.
- Each observation (row) contains responses to the questionnaire's items (columns).
- Data coding is essential to ensure meaningful interpretation and analysis.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Explore the essential elements of designing an effective questionnaire. Understand the importance of research questions, variables, and administration methods to gather meaningful data. This quiz will help you grasp the key concepts needed for successful questionnaire development.
