Quantitative Research Methods Overview

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary focus of quantitative research?

  • Collecting qualitative data
  • Conducting experiments only
  • Analyzing and gathering numerical data (correct)
  • Subjective data interpretation

How do qualitative methods complement quantitative research?

  • By focusing on non-numerical data (correct)
  • By conducting large-scale surveys
  • By using statistical analysis
  • By using only numeric data

What is a primary method for collecting quantitative data from customers?

  • Sending out online surveys (correct)
  • Analyzing social media posts
  • Using focus groups exclusively
  • Conducting in-person interviews

Which of these is an example of secondary quantitative research method?

<p>Analyzing sales data (D)</p> Signup and view all the answers

What is the distinctive feature of primary research in quantitative methods?

<p>Focuses on collecting data directly (D)</p> Signup and view all the answers

In quantitative research, what is the purpose of surveying employee engagement with numerical rating scales?

<p>To measure employee engagement (A)</p> Signup and view all the answers

What is the purpose of Survey Research?

<p>To ask questions to a sample of respondents (A)</p> Signup and view all the answers

Which type of research is conducted to establish the cause-effect equation between variables?

<p>Causal-comparative Research (D)</p> Signup and view all the answers

What is the key requirement for conducting Correlational Research successfully?

<p>At least two different groups (D)</p> Signup and view all the answers

What distinguishes Experimental Research from other types mentioned?

<p>It involves unproven suppositions (A)</p> Signup and view all the answers

Which type of research is used to prove the relationship between two closely-knit entities?

<p>Correlational Research (C)</p> Signup and view all the answers

What is the purpose of Causal-comparative Research?

<p>To conclude cause-effect relationships (A)</p> Signup and view all the answers

What is the main characteristic of simple random sampling?

<p>Implemented for considerably large populations (C)</p> Signup and view all the answers

In cluster sampling, the main segment is divided into what?

<p>Clusters (C)</p> Signup and view all the answers

Which sampling technique involves choosing samples based on the researcher’s experience and skill?

<p>Judgmental sampling (D)</p> Signup and view all the answers

What is the distinguishing factor between stratified random sampling and systematic sampling?

<p>Selection from strata (A)</p> Signup and view all the answers

Which non-probability sampling method involves selecting elements based on knowledge of target traits and personalities?

<p>Quota sampling (A)</p> Signup and view all the answers

What makes cluster sampling different from stratified random sampling?

<p>Dividing the main segment into clusters (C)</p> Signup and view all the answers

What is the purpose of a survey?

<p>To collect data from a group of respondents (C)</p> Signup and view all the answers

Which type of polls are commonly used for data collection?

<p>Election polls (B)</p> Signup and view all the answers

What is the purpose of SWOT analysis in primary quantitative research?

<p>To identify Strengths, Weaknesses, Opportunities, and Threats (A)</p> Signup and view all the answers

Which analysis method helps in understanding how individuals make purchasing decisions?

<p>Conjoint Analysis (B)</p> Signup and view all the answers

What does TURF Analysis stand for?

<p>Totally Unduplicated Reach and Frequency Analysis (D)</p> Signup and view all the answers

Which method establishes relationships, patterns, and trends in a research study?

<p>Cross-tabulation (C)</p> Signup and view all the answers

What type of feedback can an organization collect by using an event survey?

<p>Customer satisfaction levels (A)</p> Signup and view all the answers

Which of the following is NOT mentioned as an advantage of summary quantitative research?

<p>Subjective data interpretation (B)</p> Signup and view all the answers

What does summary quantitative research involve?

<p>Analyzing and presenting quantitative data using statistical analysis (B)</p> Signup and view all the answers

What aspect makes summary quantitative research a valuable approach in research?

<p>Elimination of bias (D)</p> Signup and view all the answers

In the context of an event survey, what type of feedback is NOT mentioned as collected?

<p>&quot;Satisfaction levels of employees during the event&quot; (D)</p> Signup and view all the answers

Flashcards are hidden until you start studying

More Like This

Types of Quantitative Research Designs
5 questions
Quantitative Research Overview and Designs
40 questions
Research Design and Data Analysis Quiz
8 questions
Use Quizgecko on...
Browser
Browser