Quantitative Research Methods Overview

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What is the primary focus of quantitative research?

Collecting qualitative data

Conducting experiments only

Analyzing and gathering numerical data (correct)

Subjective data interpretation

How do qualitative methods complement quantitative research?

By focusing on non-numerical data (correct)

By conducting large-scale surveys

By using statistical analysis

By using only numeric data

What is a primary method for collecting quantitative data from customers?

Sending out online surveys (correct)

Analyzing social media posts

Using focus groups exclusively

Conducting in-person interviews

Which of these is an example of secondary quantitative research method?

Analyzing sales data Signup and view all the answers

What is the distinctive feature of primary research in quantitative methods?

Focuses on collecting data directly Signup and view all the answers

In quantitative research, what is the purpose of surveying employee engagement with numerical rating scales?

To measure employee engagement Signup and view all the answers

What is the purpose of Survey Research?

To ask questions to a sample of respondents Signup and view all the answers

Which type of research is conducted to establish the cause-effect equation between variables?

Causal-comparative Research Signup and view all the answers

What is the key requirement for conducting Correlational Research successfully?

At least two different groups Signup and view all the answers

What distinguishes Experimental Research from other types mentioned?

It involves unproven suppositions Signup and view all the answers

Which type of research is used to prove the relationship between two closely-knit entities?

Correlational Research Signup and view all the answers

What is the purpose of Causal-comparative Research?

To conclude cause-effect relationships Signup and view all the answers

What is the main characteristic of simple random sampling?

Implemented for considerably large populations Signup and view all the answers

In cluster sampling, the main segment is divided into what?

Clusters Signup and view all the answers

Which sampling technique involves choosing samples based on the researcher’s experience and skill?

Judgmental sampling Signup and view all the answers

What is the distinguishing factor between stratified random sampling and systematic sampling?

Selection from strata Signup and view all the answers

Which non-probability sampling method involves selecting elements based on knowledge of target traits and personalities?

Quota sampling Signup and view all the answers

What makes cluster sampling different from stratified random sampling?

Dividing the main segment into clusters Signup and view all the answers

What is the purpose of a survey?

To collect data from a group of respondents Signup and view all the answers

Which type of polls are commonly used for data collection?

Election polls Signup and view all the answers

What is the purpose of SWOT analysis in primary quantitative research?

To identify Strengths, Weaknesses, Opportunities, and Threats Signup and view all the answers

Which analysis method helps in understanding how individuals make purchasing decisions?

Conjoint Analysis Signup and view all the answers

What does TURF Analysis stand for?

Totally Unduplicated Reach and Frequency Analysis Signup and view all the answers

Which method establishes relationships, patterns, and trends in a research study?

Cross-tabulation Signup and view all the answers

What type of feedback can an organization collect by using an event survey?

Customer satisfaction levels Signup and view all the answers

Which of the following is NOT mentioned as an advantage of summary quantitative research?

Subjective data interpretation Signup and view all the answers

What does summary quantitative research involve?

Analyzing and presenting quantitative data using statistical analysis Signup and view all the answers

What aspect makes summary quantitative research a valuable approach in research?

Elimination of bias Signup and view all the answers

In the context of an event survey, what type of feedback is NOT mentioned as collected?

"Satisfaction levels of employees during the event" Signup and view all the answers