Quantitative Research Methods Overview
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Questions and Answers

What is the primary focus of quantitative research?

  • Collecting qualitative data
  • Conducting experiments only
  • Analyzing and gathering numerical data (correct)
  • Subjective data interpretation

    • How do qualitative methods complement quantitative research?

  • By focusing on non-numerical data (correct)
  • By conducting large-scale surveys
  • By using statistical analysis
  • By using only numeric data

    • What is a primary method for collecting quantitative data from customers?

  • Sending out online surveys (correct)
  • Analyzing social media posts
  • Using focus groups exclusively
  • Conducting in-person interviews

    • Which of these is an example of secondary quantitative research method?

    <p>Analyzing sales data</p> Signup and view all the answers

    What is the distinctive feature of primary research in quantitative methods?

    <p>Focuses on collecting data directly</p> Signup and view all the answers

    In quantitative research, what is the purpose of surveying employee engagement with numerical rating scales?

    <p>To measure employee engagement</p> Signup and view all the answers

    What is the purpose of Survey Research?

    <p>To ask questions to a sample of respondents</p> Signup and view all the answers

    Which type of research is conducted to establish the cause-effect equation between variables?

    <p>Causal-comparative Research</p> Signup and view all the answers

    What is the key requirement for conducting Correlational Research successfully?

    <p>At least two different groups</p> Signup and view all the answers

    What distinguishes Experimental Research from other types mentioned?

    <p>It involves unproven suppositions</p> Signup and view all the answers

    Which type of research is used to prove the relationship between two closely-knit entities?

    <p>Correlational Research</p> Signup and view all the answers

    What is the purpose of Causal-comparative Research?

    <p>To conclude cause-effect relationships</p> Signup and view all the answers

    What is the main characteristic of simple random sampling?

    <p>Implemented for considerably large populations</p> Signup and view all the answers

    In cluster sampling, the main segment is divided into what?

    <p>Clusters</p> Signup and view all the answers

    Which sampling technique involves choosing samples based on the researcher’s experience and skill?

    <p>Judgmental sampling</p> Signup and view all the answers

    What is the distinguishing factor between stratified random sampling and systematic sampling?

    <p>Selection from strata</p> Signup and view all the answers

    Which non-probability sampling method involves selecting elements based on knowledge of target traits and personalities?

    <p>Quota sampling</p> Signup and view all the answers

    What makes cluster sampling different from stratified random sampling?

    <p>Dividing the main segment into clusters</p> Signup and view all the answers

    What is the purpose of a survey?

    <p>To collect data from a group of respondents</p> Signup and view all the answers

    Which type of polls are commonly used for data collection?

    <p>Election polls</p> Signup and view all the answers

    What is the purpose of SWOT analysis in primary quantitative research?

    <p>To identify Strengths, Weaknesses, Opportunities, and Threats</p> Signup and view all the answers

    Which analysis method helps in understanding how individuals make purchasing decisions?

    <p>Conjoint Analysis</p> Signup and view all the answers

    What does TURF Analysis stand for?

    <p>Totally Unduplicated Reach and Frequency Analysis</p> Signup and view all the answers

    Which method establishes relationships, patterns, and trends in a research study?

    <p>Cross-tabulation</p> Signup and view all the answers

    What type of feedback can an organization collect by using an event survey?

    <p>Customer satisfaction levels</p> Signup and view all the answers

    Which of the following is NOT mentioned as an advantage of summary quantitative research?

    <p>Subjective data interpretation</p> Signup and view all the answers

    What does summary quantitative research involve?

    <p>Analyzing and presenting quantitative data using statistical analysis</p> Signup and view all the answers

    What aspect makes summary quantitative research a valuable approach in research?

    <p>Elimination of bias</p> Signup and view all the answers

    In the context of an event survey, what type of feedback is NOT mentioned as collected?

    <p>&quot;Satisfaction levels of employees during the event&quot;</p> Signup and view all the answers

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