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Questions and Answers
What was the specialty of Gessler's boots?
What was the specialty of Gessler's boots?
- They were only available in standard sizes
- They were mass-produced and cheap
- They were heavily advertised and marketed
- They were custom-designed and well-fitted (correct)
What was the attitude of the Gessler brothers towards advertising?
What was the attitude of the Gessler brothers towards advertising?
- They heavily invested in advertising
- They relied on word-of-mouth advertising
- They hired a professional advertising agency
- They did not advertise their product (correct)
How did the author describe Gessler's handiwork?
How did the author describe Gessler's handiwork?
- The author thought Gessler's handiwork was average
- The author was unimpressed by Gessler's handiwork
- The author was always amazed by Gessler's handiwork (correct)
- The author never mentioned Gessler's handiwork
What was the author's opinion of Gessler's position among bootmakers in London?
What was the author's opinion of Gessler's position among bootmakers in London?
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What was written on Gessler's signboard?
What was written on Gessler's signboard?
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Study Notes
Gessler's Boots
- Gessler's boots were renowned for their extraordinary quality, being made with exceptional skill and craftsmanship.
- The Gessler brothers had an uncommercial attitude towards advertising, avoiding self-promotion and instead relying on their work to speak for itself.
Gessler's Craftsmanship
- The author described Gessler's handiwork as a marvel, with an emphasis on its exceptional quality and precision.
Gessler's Reputation
- According to the author, Gessler occupied a prominent position among bootmakers in London, with a reputation for excellence.
Gessler's Signboard
- Gessler's signboard prominently displayed the phrase "Orthopaedic Boot Maker" to reflect the specialty of his craft.
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