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Questions and Answers
Why is quality important in products, services, or processes? (Select all that apply)
High-quality products can lead to higher customer satisfaction.
True
What does improved quality of design refer to?
Enhancing the product or service's design to align with customer expectations.
What is conformance quality?
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When companies improve conformance quality, they reduce ______, defects, and rework during production.
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How does higher perceived value affect customer choices?
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What is the relationship between quality and profitability?
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Study Notes
Importance of Quality
- Higher quality products and services lead to greater customer satisfaction.
- Quality builds trust between businesses and customers.
- High quality boosts brand reputation and allows companies to stand out from competitors.
- Good quality drives positive word-of-mouth marketing.
- In competitive markets, quality is a key differentiator and can increase market share.
- International markets require high-quality products and services to be competitive.
Quality and Profitability
- Design quality focuses on creating better products that meet customer expectations and needs, improving user experience and features.
- Conformance quality focuses on efficient and accurate production aligned with design specifications.
- Superior design leads to higher perceived value, increasing market share.
- Higher market share enables businesses to charge higher prices for their products.
- Higher prices and market share lead to increased revenue and therefore higher profitability.
- Lower production costs through improved conformance quality result in increased profitability.
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Description
Explore the significance of quality in products and services, and how it influences customer satisfaction and company profitability. Understand the concepts of design quality and conformance quality, and their roles in enhancing brand reputation and market share.
