Qualitative vs Quantitative Research
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Questions and Answers

What is the primary focus of qualitative research?

  • To express complex issues in numerical values
  • To establish statistically significant relationships between variables
  • To confirm or test existing theories rigorously
  • To explore and understand individual experiences in depth (correct)

Which of the following are typical methods used in quantitative research?

  • Statistical analysis and surveys (correct)
  • Direct observation and field notes
  • Document analysis and content analysis
  • In-depth interviews and focus groups

How does the data analysis differ between qualitative and quantitative research?

  • Qualitative research relies solely on visual representations, while quantitative research uses numerical data.
  • Both types of research use the same methods, but qualitative research focuses on subjective interpretation.
  • Quantitative research focuses on statistical analysis, while qualitative research focuses on themes and contexts. (correct)
  • Qualitative research aims to prove causal relationships, while quantitative research seeks to identify correlations.

What is the key difference in outcome between qualitative and quantitative research?

<p>Qualitative research may not establish generalizable conclusions, while quantitative research often does. (B)</p> Signup and view all the answers

Which statement best describes the application of quantitative research?

<p>To identify the correlation between exercise habits and heart health. (B)</p> Signup and view all the answers

Flashcards

Quantitative Research

Research expressed in numbers and analyzed using statistics.

Qualitative Research

Research expressed in words that analyzes themes and experiences.

Purpose of Quantitative Research

Used to test or confirm theories and assumptions.

Purpose of Qualitative Research

Used to understand concepts, thoughts, or experiences.

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Data Analysis Methods

Quantitative uses statistical analysis; qualitative uses thematic analysis.

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Study Notes

Qualitative Research

  • Expressed in words and analyzes themes
  • Used to understand concepts, thoughts, or experiences

Quantitative Research

  • Expressed in numbers and graphs
  • Used to test or confirm theories and assumptions
  • Uses statistics

Objective (Jan. 09, 2025)

  • Qualitative research explores the meaning of people's experiences
  • Quantitative research examines relationships between variables

Methods

  • Qualitative research uses interviews, documents, and observation
  • Quantitative research uses surveys and questionnaires

Data Analysis

  • Qualitative research uses contextual or thematic analysis
  • Quantitative research uses statistical analysis

Outcome

  • Qualitative research outcomes are not conclusive and not generalizable
  • Quantitative research outcomes provide broad-based insights

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Description

This quiz explores the differences between qualitative and quantitative research methods. It covers their definitions, methodologies, data analysis techniques, and outcomes. Test your understanding of each approach and how they are used in research.

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