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What is the aim of interpretative research?
What is the aim of interpretative research?
- To observe and discuss customer experiences with the product
- To conduct motivation research on customer behavior
- To understand the meanings and interpretations of a particular phenomenon or behavior (correct)
- To quantify customer behavior using numerical scales
What is the main characteristic of motivation research in customer behavior?
What is the main characteristic of motivation research in customer behavior?
- Observing and discussing customer experiences with the product
- Conducting surveys with numerical scales
- Discovering the reasons for a person's behavior (correct)
- Asking customers to respond to preassigned response categories
What is the primary method used in quantitative research?
What is the primary method used in quantitative research?
- Interpretative Research
- Customer Visits
- Focus Groups
- Survey (correct)
What is the purpose of customer visits in researching customer behavior?
What is the purpose of customer visits in researching customer behavior?
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What is the role of a moderator in focus groups?
What is the role of a moderator in focus groups?
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What is the primary focus of motivation research in customer behavior?
What is the primary focus of motivation research in customer behavior?
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What is the purpose of interpretative research in customer behavior?
What is the purpose of interpretative research in customer behavior?
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What is the role of a moderator in focus groups?
What is the role of a moderator in focus groups?
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What is the main characteristic of customer visits in researching customer behavior?
What is the main characteristic of customer visits in researching customer behavior?
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What is the primary method used in quantitative research?
What is the primary method used in quantitative research?
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