Podcast
Questions and Answers
What does qualitative research aim to do?
What does qualitative research aim to do?
In what situations is qualitative research particularly useful in a business or management setting?
In what situations is qualitative research particularly useful in a business or management setting?
What is one of the key aspects of qualitative research in terms of the type of questions it seeks to answer?
What is one of the key aspects of qualitative research in terms of the type of questions it seeks to answer?
Which of the following is NOT a characteristic of qualitative research?
Which of the following is NOT a characteristic of qualitative research?
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What criticism have proponents of qualitative and quantitative research used against each other?
What criticism have proponents of qualitative and quantitative research used against each other?
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What differentiates qualitative and quantitative research in terms of their main goals?
What differentiates qualitative and quantitative research in terms of their main goals?
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What is a potential source of confusion in qualitative research?
What is a potential source of confusion in qualitative research?
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Why is it important to understand the different approaches to qualitative research?
Why is it important to understand the different approaches to qualitative research?
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What do different qualitative research approaches imply?
What do different qualitative research approaches imply?
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Why do qualitative researchers often engage in lively discussions?
Why do qualitative researchers often engage in lively discussions?
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What is the most useful message to remember about qualitative research diversity?
What is the most useful message to remember about qualitative research diversity?
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How does adopting a particular qualitative research approach affect the dissemination of findings?
How does adopting a particular qualitative research approach affect the dissemination of findings?
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What is the main difference between structured and unstructured approaches to inquiry?
What is the main difference between structured and unstructured approaches to inquiry?
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Which category of research is usually associated with a structured approach to inquiry?
Which category of research is usually associated with a structured approach to inquiry?
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What is a key feature of the structured approach to inquiry?
What is a key feature of the structured approach to inquiry?
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What is the primary objective of the unstructured approach to inquiry?
What is the primary objective of the unstructured approach to inquiry?
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In which scenario would the unstructured approach to inquiry be more appropriate?
In which scenario would the unstructured approach to inquiry be more appropriate?
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Which type of research aims at quantifying variation in issues or phenomena?
Which type of research aims at quantifying variation in issues or phenomena?
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Study Notes
Research Methodologies
- Qualitative research aims to develop explanations of social phenomena, understanding the social world and why things are the way they are.
- It seeks to answer questions about people's behavior, opinion formation, and cultural development.
Uses of Qualitative Research in Business and Management
- Qualitative research is useful in exploring concepts or views, identifying "implementability" in real-life contexts, and sensitive topics requiring flexibility.
Different Approaches to Qualitative Research
- Multiple approaches exist due to varying research questions and researcher backgrounds, implying different "world views" and influencing how findings are disseminated.
- Examples of approaches include:
- Phenomenology
- Ethnography
- Case study
- Content analysis
- Discourse analysis
- Grounded theory
- Hermeneutics
- Narrative analysis
- Semiotics
Inquiry Modes
- There are two main approaches to inquiry: structured and unstructured.
- Structured approach:
- Predetermined research process, including objectives, design, sample, and questions.
- Suitable for quantifying the extent of a problem or issue.
- Unstructured approach:
- Flexible research process with no predetermined design or questions.
- Suitable for exploring the nature of a problem or issue without quantifying it.
- Aims to describe variations in a phenomenon, situation, or attitude.
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Description
Explore the distinctions between qualitative and quantitative research methods, focusing on the development of new concepts, hypotheses, and the evaluation of organizational processes. Learn about the flexible, emergent nature of qualitative research while emphasizing the systematic research process.
