Qualitative Data Collection Methods

Including 21-25 questions in a survey is a good benchmark for shorter surveys that take around 10 minutes.

Greeting patients by name in a survey decreases response rates.

A well-designed survey template should not include brand assets like colors, logos, and fonts.

Sending survey reminders immediately after the initial survey is the most effective way to improve response rates.

Adding a tick-box requesting permission for further follow-ups will likely decrease response rates.

Including more than 20 questions in a survey is a good way to increase response rates.

Qualitative data collection methods are typically used in quantitative research.

One-on-one interviews are used to gather data on sensitive topics because respondents are more likely to open up in a group environment.

Structured interviews allow for elaboration and follow-up questions.

Structured interviews are better suited to researching general topics.

Online video calls are not a suitable medium for conducting interviews.

A foundational understanding of each qualitative data collection method is necessary to select the methods that are likely to provide the lowest quality intelligence for a research study.

Case studies typically involve only a single qualitative data collection method, such as interviews or surveys.

Text analysis is a quantitative data collection method that only involves human analysis of written texts.

Case studies are ideal for organizations that operate in broad, general markets.

The primary goal of case studies is to generate a small amount of data that can be used to improve processes at a single client touchpoint.

Text analysis is only used in political and social science spheres to understand behaviors and motivations.

Case studies typically involve a wide range of cases to generate a broad understanding of a topic.

Researchers can only use audio and video materials from a single source.

Using audio and video footage allows researchers to revisit key themes in a single study.

Presenting the results of audio and video analysis in a quantifiable form is a straightforward process.

Concept Mapping is only used to identify areas for improvement within a single project.

Hybrid methodologies combine qualitative and quantitative data collection methods.

Covert approaches to collecting written information from research subjects involve informing participants about the purpose of the data collection.

Analyzing existing interview transcripts and survey responses is a method of collecting written information from research subjects.

A Net Promoter Score (NPS) survey is an example of a qualitative data collection method.

Diaries and journals are effective in building an understanding of underlying thought processes and beliefs in large-scale studies.

Researchers use audio and video recordings to collect data when participants are asked to write down their thoughts and feelings.

Audio and video recordings are helpful in circumstances where researchers predict better results by having participants think about their answers to an email survey.

Conducting a detailed analysis of written text can help draw empirical conclusions about personal views, behaviors, and social relations.