Qualitative Data Analysis GTU304

Qualitative Data Analysis

• The process of qualitative data analysis involves transcribing, fundamental approaches, thematic content analysis, coding, verification, and using Nvivo software.

Rigour and Quality in Qualitative Research

• Ensuring trustworthiness in qualitative research is crucial.
• Rigour and quality can be achieved through verification and validation.

Transcribing

• Transcribing is a procedure for producing written versions of recorded research sessions.
• It is a time-consuming process, requiring approximately 6 hours of transcription for 1 hour of recorded interview.
• Transcription software and pedals can facilitate the process.

Fundamental Approaches to Analyzing Qualitative Data

• There are two main approaches: deductive and inductive.
• Deductive approach involves using a predetermined framework or structure to analyze data.
• Inductive approach involves using the actual data to derive the structure of analysis.

Thematic Content Analysis

• Thematic content analysis is a common inductive approach used in qualitative data analysis.
• It involves categorizing and coding data to identify themes and patterns.

Coding and Categorizing Data

• Coding is the process of assigning tags or labels to data to identify themes or topics.
• Coding is a crucial stage in qualitative data analysis.
• Traditionally, coding was done manually, but now, qualitative data management software is often used.

Verification and Validation

• Verification and validation are essential to ensure the accuracy and reliability of qualitative research findings.
• Two key approaches to validation are respondent validation and peer review.

Qualitative Analysis using NVivo Software

• NVivo software is a data management tool for qualitative analysis.
• It helps to maximize efficiency, speed up the process of grouping data, and retrieve coded themes.
• Codes are saved in a database as nodes, which can be retrieved and organized easily.

Presenting Qualitative Research Findings

• Qualitative research findings are typically presented under main themes or categories, using verbatim quotes to illustrate findings.

Reflection Questions

• How can qualitative data be systematically analyzed?
• How can qualitative research findings be presented?

Qualitative Research Design Revision

• Qualitative research design differs from quantitative research in aspects of paradigm, purpose, sample, data collection, and analysis.
• Different qualitative study designs should be used depending on the research purpose and context, such as grounded theory, ethnography, case study, and action research.

Learn about qualitative data analysis, including transcribing, coding, thematic content analysis, and presenting research findings, with a focus on using Nvivo software.