Qualitative Data Analysis GTU304

Qualitative Data Analysis

• The process of qualitative data analysis involves transcribing, fundamental approaches, thematic content analysis, coding, verification, and using Nvivo software.

Rigour and Quality in Qualitative Research

• Ensuring trustworthiness in qualitative research is crucial.
• Rigour and quality can be achieved through verification and validation.

Transcribing

• Transcribing is a procedure for producing written versions of recorded research sessions.
• It is a time-consuming process, requiring approximately 6 hours of transcription for 1 hour of recorded interview.
• Transcription software and pedals can facilitate the process.

Fundamental Approaches to Analyzing Qualitative Data

• There are two main approaches: deductive and inductive.
• Deductive approach involves using a predetermined framework or structure to analyze data.
• Inductive approach involves using the actual data to derive the structure of analysis.

Thematic Content Analysis

• Thematic content analysis is a common inductive approach used in qualitative data analysis.
• It involves categorizing and coding data to identify themes and patterns.

Coding and Categorizing Data

• Coding is the process of assigning tags or labels to data to identify themes or topics.
• Coding is a crucial stage in qualitative data analysis.
• Traditionally, coding was done manually, but now, qualitative data management software is often used.

Verification and Validation

• Verification and validation are essential to ensure the accuracy and reliability of qualitative research findings.
• Two key approaches to validation are respondent validation and peer review.

Qualitative Analysis using NVivo Software

• NVivo software is a data management tool for qualitative analysis.
• It helps to maximize efficiency, speed up the process of grouping data, and retrieve coded themes.
• Codes are saved in a database as nodes, which can be retrieved and organized easily.

Presenting Qualitative Research Findings

• Qualitative research findings are typically presented under main themes or categories, using verbatim quotes to illustrate findings.

Reflection Questions

• How can qualitative data be systematically analyzed?
• How can qualitative research findings be presented?

Qualitative Research Design Revision

• Qualitative research design differs from quantitative research in aspects of paradigm, purpose, sample, data collection, and analysis.
• Different qualitative study designs should be used depending on the research purpose and context, such as grounded theory, ethnography, case study, and action research.