Qualitative Approach and Research Methods Quiz

Observations, one-on-one interviews, case study research, focus groups, ethnographic research, phenomenology, and grounded theory.

By closely watching the behaviors of others in a particular situation.

Open-ended conservation between researchers and participants.

<p>Participants may feel uncomfortable sharing honest answers with the researcher.</p> Signup and view all the answers

<p>6-12 members along with a moderator.</p> Signup and view all the answers

<p>To understand the individual's thoughts, feelings, opinions, and reasons behind these emotions.</p> Signup and view all the answers

<p>Numbers are unlikely to provide a complete picture of customers' thoughts, emotions, and beliefs.</p> Signup and view all the answers

<p>Quantitative data offers a bird's-eye view of the crowd, while qualitative surveys delve into individual tales and experiences.</p> Signup and view all the answers

<p>Qualitative surveys aim to explore emotions, stories, perceptions, beliefs, and intimate revelations.</p> Signup and view all the answers

<p>Qualitative research methods take researchers into the heart of people's minds and experiences, revealing the 'why' behind consumer choices.</p> Signup and view all the answers