Podcast
Questions and Answers
What are some examples of qualitative research methods?
What are some examples of qualitative research methods?
Observations, one-on-one interviews, case study research, focus groups, ethnographic research, phenomenology, and grounded theory.
How does the qualitative observation technique collect data?
How does the qualitative observation technique collect data?
By closely watching the behaviors of others in a particular situation.
What is the preferred mode of communication in one-on-one interviews for qualitative research?
What is the preferred mode of communication in one-on-one interviews for qualitative research?
Open-ended conservation between researchers and participants.
What is the drawback of conducting one-on-one interviews as a qualitative research method?
What is the drawback of conducting one-on-one interviews as a qualitative research method?
How many members are typically involved in a focus group discussion as part of qualitative research?
How many members are typically involved in a focus group discussion as part of qualitative research?
What is the primary purpose of conducting qualitative research?
What is the primary purpose of conducting qualitative research?
Why is qualitative research important when trying to understand customers' behaviors?
Why is qualitative research important when trying to understand customers' behaviors?
How do qualitative surveys differ from quantitative data in market research?
How do qualitative surveys differ from quantitative data in market research?
What realm of information do qualitative surveys aim to explore?
What realm of information do qualitative surveys aim to explore?
Why do qualitative research methods play a crucial role in understanding consumer behavior?
Why do qualitative research methods play a crucial role in understanding consumer behavior?
