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Questions and Answers
What is the primary characteristic of a Straight Rebuy situation?
What is the primary characteristic of a Straight Rebuy situation?
In a Modified Rebuy, there is no pressure on existing suppliers to perform well.
In a Modified Rebuy, there is no pressure on existing suppliers to perform well.
False
What is the main difference between a Straight Rebuy and a Modified Rebuy?
What is the main difference between a Straight Rebuy and a Modified Rebuy?
Modifications to product specifications, terms, and conditions, price, and supplier.
In a New Task situation, the buyer must decide on _______________________.
In a New Task situation, the buyer must decide on _______________________.
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Match the following purchasing situations with their characteristics:
Match the following purchasing situations with their characteristics:
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Which of the following is a characteristic of a New Task situation?
Which of the following is a characteristic of a New Task situation?
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Study Notes
Purchasing Situations
- Straight Rebuy: Buyer purchases a product without modifications, relying on historical experience and satisfaction with regular products from a list of selected suppliers.
Characteristics of Straight Rebuy
- Routine work with a list of trusted suppliers
- Historical experience and satisfaction influence the purchase decision
- No changes to product specifications, terms, or conditions
Modified Rebuy
- Buyer alters product specifications, terms, conditions, price, or supplier
- More stakeholders involved compared to Straight Rebuy
- Existing suppliers face pressure to perform to remain in business
- New suppliers try to enter the market by offering better products
New Task
- First-time purchase: Buyer purchases a product from a supplier for the first time
- Higher stakes: More people involved in decision-making, higher risk, and cost
- Research-intensive: Buyer must research and decide on product specifications, service terms, order quality, price, delivery time, and payment conditions
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Description
This quiz covers different types of purchasing situations, including straight rebuy and modified rebuy, and their characteristics. Learn how buyers make purchase decisions based on historical experience and satisfaction.