Consumer Behavior: Purchasing Decisions

In the context of consumer behavior, which role is primarily responsible for providing data and insights about a potential purchase?

Which of the following best describes the 'acquisition' stage in the consumption process?

A study finds a strong correlation between ice cream sales and crime rates. Which of the following is the MOST accurate conclusion?

Which of the following is an example of 'reverse causality' in the context of consumer behavior?

Which of the following scenarios best illustrates a causal relationship, rather than just a correlation?

A consumer purchases a new smartphone. According to the consumption framework, which stage involves forming opinions about the phone's performance and deciding if it met expectations?

A researcher observes that people who frequently use coupons also tend to buy more products on sale. What is the most appropriate conclusion that can be drawn from this observation?

A company launches a marketing campaign claiming its product improves users' sleep quality. They conduct a study where participants who used the product reported better sleep. What additional factor would BEST help establish causation rather than just correlation?

A new juice company is launching. According to the MAO framework, which strategy would MOST directly target a consumer's ability rather than their motivation or opportunity?

A grocery store re-organizes its layout such that healthier snack options (e.g., fruits) are displayed at eye-level near the checkout lanes, replacing the usual candy bars. This is an example of:

A consumer is considering purchasing a new laptop. According to the problem recognition stage of decision-making, what would MOST likely trigger the consumer's motivation to start seriously evaluating options?

A car manufacturer creates an ad highlighting its vehicle's advanced safety features and top safety ratings. Which component of the MAO framework is the ad primarily trying to influence?

Which scenario is the BEST example of a company effectively using 'chunking' to improve consumers' memory of their product's key features?

A new advertisement for reusable water bottles features a stark image of polluted oceans, contrasting sharply with scenes of pristine natural springs where the water bottles can be refilled. How is this advertisement MOST likely attempting to capture consumers' attention?

A small technology company releases a new product with several highly technical features that are difficult for the average consumer to evaluate. How might the company BEST address this challenge to improve consumers' ability to valuate the product?

In the context of financial decisions, what does the podcast research suggest is a primary reason why individuals often exceed their budgets?

Which of the following research scenarios BEST represents an 'operationalization of the dependent variable'?

In an experiment testing the effect of social media endorsements on product perception, one group of participants is exposed to positive endorsements, while the other group sees no endorsements. What BEST describes these two groups?

A researcher observes a correlation between consumption of organic food and lower rates of cancer. Which of the following is the MOST valid conclusion?

To establish a causal relationship between exercise and reduced anxiety, what research approach is MOST appropriate?

Which experimental component is MOST crucial for establishing a baseline to measure the impact of a specific intervention?

A marketing team is testing a new, subtle lemon scent in their cleaning product. To determine if consumers notice the scent, they need to understand which concept?

A cereal company slightly reduces the amount of sugar in its product. What concept helps them determine how much they can reduce sugar without consumers noticing a change in sweetness?

A company wants to introduce a new, subtle fragrance to its lotion. To ensure the fragrance influences purchasing behavior, the scent level should be:

A store increases the price of a candy bar from $0.99 to $1.05. If most customers don't notice the price change, the price increase is likely:

What does the concept of 'mental accounting' suggest about consumer financial behavior?

A consumer receives a $50 rebate on a purchase. According to mental accounting, how might they MOST likely treat this rebate?

To effectively influence consumers, advertisements must achieve what sequence of effects?

Which scenario BEST exemplifies involuntary attention in response to an advertisement?

A company redesigns its logo with very subtle changes. This strategy is MOST likely aimed at:

A local coffee shop wants to introduce a new spice to their pumpkin spice latte, but they want to make sure it is detectable. They should be MOST concerned about surpassing the:

Consumers often struggle to accurately value new product offerings because of:

Which of the following BEST illustrates how 'framing effects' can impact consumer valuation?

Consumer Behavior

Consumption Process

Decision-making Roles

Consumption Framework

Correlation

Causation

Reverse Causality

Third Factor

Correlational Data

Proving Causality

Control Group

Measuring Variables

Mental Accounting

Exposure, Attention & Memory

Absolute Threshold

Just Noticeable Difference (JND)

Key Difference: Absolute Threshold vs. JND

Marketing Application: Absolute Threshold

Marketing Application: JND

Valuation and Consumer Perception

Framing Effects

Nudges

MAO Framework

Problem Recognition

Information Search

System 1 Thinking

System 2 Thinking

Chunking

Attention through Contrast

Separate Evaluation

Doctor Intervention for Generics