Podcast
Questions and Answers
What should be detailed for the customer to understand the offer effectively?
What should be detailed for the customer to understand the offer effectively?
What is the importance of confirming the model and trim level to the customer?
What is the importance of confirming the model and trim level to the customer?
Why is it essential to book an appointment to discuss finance options?
Why is it essential to book an appointment to discuss finance options?
What role does documenting dealership commitments in a database serve?
What role does documenting dealership commitments in a database serve?
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What is the benefit of obtaining an eSignature from the customer?
What is the benefit of obtaining an eSignature from the customer?
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Study Notes
Purchase Decision Process
- Present the total purchase price clearly, including all specifications, accessories, and costs, ensuring the customer understands the offer.
- Confirm the availability of the chosen model and trim level, detailing factory-fitted options and dealer-installed accessories.
- Offer to schedule a meeting to discuss financing options.
- Record all dealer commitments and promises in the dealership's database (CRM/DMS).
- Obtain an electronic signature from the customer to solidify the purchase agreement, if possible.
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Description
This quiz focuses on the key steps involved in the purchase decision process in automotive sales. Key areas include pricing transparency, model availability, financing options, and documenting dealer commitments. Test your knowledge on how to enhance customer satisfaction and ensure a smooth purchasing experience.
