Mass Media

• Gatekeepers are people or policies that control access to something or someone.
• The two limitations on Free Speech are Obscenities and Copyright Law.

Media Convergence

• A process by which previously distinct technologies come to share tasks and resources.

Gutenberg's Printing Press

• Paved the way for commercial mass printing of books

Financial Interests and Newspapers

• Newspapers must answer to advertisers and shareholders as they choose which stories to report on

Major Networks

• ABC, NBC, and CBS are major networks

Recording Industry Association of America (RIAA) vs. Napster Lawsuit

• The primary reason the Recording Industry Association of America (RIAA) sued Napster in 1999 was that Napster infringed copyright by letting users share music files for free.

Evolution of Media

• It serves as a public forum for the discussion of important issues

Public Relations

• It is not a direct replacement for Advertising;

Four Models of PR

• Traditional Publicity Model
• Public Information Model
• Two-Way Asymmetric Model
• Two-Way Symmetric Model

Radio, Television, Consumerism, and Media Ownership

• Radio helped drive consumerism in the 1920s and 1930s, while television expanded media reach after World War II.

New Digital Media

• It creates a multifaceted media landscape where both traditional and new media influence each other

Digital Libraries

• Project Gutenberg is considered the beginning digital libraries.

Cultures

• Cultures are fluid, diverse, and often overlapping

Mass Media Convergence types

• Economic and Technological are types of convergence when dealing with Mass Media

Traditional Media

• Newspapers, Television, and Radio are forms of traditional Media

Federal Trade Commission (FTC)

• It regulates false advertising claims.

Music Industry and Celebrity Testimonials

• Celebrity testimonials or product endorsements became an important aspect of advertising during the 1920's due to the rising music industry.

Mass Media and Pop Culture Crazes

• Mass media contributed to pop culture crazes by using advertisements, television, and the Internet to fuel excitement

Mass Communication vs. Mass Media

• Mass communication refers to the message, while mass media refers to the means of transmission.

Mass Media Platforms

• Platforms such as television, radio, and the Internet are included in Mass media

CNN/YouTube Presidential Debates (2007)

• Voters could submit questions directly via uploaded videos during the 2007 CNN/YouTube presidential debates, changing voter participation.

Mass Media Platform

• Personal diary is not considered a mass media platform.

Gatekeeping in Mass Communication

• The primary function is to control and filter the information reaching the public

Media Convergence

• Economic convergence occurs when a company owns multiple products or services in the same industry.

Penny Press

• This was significant because it made newspapers affordable for the general public, leading to increased literacy and public engagement in news.

Online Journalism Impact

• Due to online journalism, there has been a declining readership and shift to digital formats for traditional newspapers.

Public Relations Model

• The Two-Way Symmetric Model focuses on mutual communication between an organization and its audience to foster understanding.

Mass Media and Anti-Smoking Sentiments

• Through advertisements, public relations campaigns, and a variety of media outlets, Americans began to view smoking as a public health issue rather than a personal one.
• This is an example of the agenda-setting theory.

Authors and the Beat Generation

• They wrote in a freewheeling, informal manner designed to combat patterns of conformity and homogeneity in the 1950s, paving the way for the 1960s hippie movement.

Modern Era

• It began after 1090 and that Catholicism did not spread throughout Europe at that time.

Modern-Day Books

• Publishers may choose to release eBooks early as a way to easily make a profit.

Inverted Pyramid Style of Writing in Journalism

• Most important information leads the story, subsequent paragraphs give additional facts, and the least important information closes the story.

Propaganda

• Propaganda is designed to influence or persuade an audience to further an agenda.

Rise of Online Magazines

• The rise of online magazines began in the 1990s

Mass Media Influence in the 20th Century

• The 20th century saw a significant rise in the influence of mass media on books, including the birth of the bestseller list and the expansion of genre fiction.

Mass Communication

• It is the process of delivering messages to a large audience through media like television, radio, and newspapers

Primary Function of Media

• It is not only to entertain people.

Mass Communication vs. Interpersonal Communication

• Mass communication is one-way and reaches a large audience, while interpersonal communication is typically two-way and personal.

Media Literacy

• It is the ability to access, analyze, evaluate, and create media in different forms.

Media Literacy Purpose

• To help individuals critically analyze media messages

Social Values in Communication

• They influence how messages are interpreted based on cultural beliefs

Print Media for Advertising

• An advantage is that it offers a long shelf life and tangible presence

Television and Public Opinion in the 1960s

• It helped shape political opinions and awareness in the 1960's

New Media in the 21st Century

• Social media platforms is a new type of media.

Advertising in Mass Media

• Advertising helps fund media channels and reach large audiences making it an important part of mass media

Forms of Mass Communication

• Mass media includes forms of mass communication, like tv, radio, newspaper, and internet

Print Media Examples

• Newspapers and magazines are examples of print media

Blockbuster Syndrome

• The industry's prioritization on best-selling authors than smaller authors

Musicians in New York

• Numerous musicians began to emerge in an area of New York that became known as Tin Pan Alley.

Tastemaker

• A celebrity endorsing a brand in an ad or an interview is an example of a tastemaker

Paperback Books

• They are typically less expensive than hardcover.