Public Relations Techniques and Strategies Quiz

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Questions and Answers

What is one of the tasks involved in a day as a PR practitioner?

  • Attending dinner meetings with PR association/media
  • Drafting simple ideas for promotional materials
  • Answering text messages and emails
  • Preparing press releases for monthly branding exercises (correct)

What is the main purpose of public relations?

  • To monitor news and social media for the organization
  • To build mutually beneficial relationships between the organisation and its various publics (correct)
  • To design promotional materials for the organization
  • To sell products to various publics

How is public relations described in the text?

  • As a one-sided communication process
  • As a sales function
  • As a problem-solving process (correct)
  • As an unintentional activity

Which activity reflects the deliberate nature of public relations, according to the text?

<p>Conducting research to identify current trends in brand positioning (C)</p> Signup and view all the answers

What is the aim of public relations, based on the text?

<p>To communicate with the organization's various publics (D)</p> Signup and view all the answers

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