Public Relations Quiz

Public Relations

• Public Relations is all about managing relations with Publics.
• It involves strategically targeting key Publics.

Types of Publics

• Latent Publics: shares an issue with the organisation, but doesn't recognise it or its potential.
• Nonpublic: doesn't share any issues with the organisation, and no real consequences exist.
• Apathetic Public: the issue is not important enough to warrant attention, and the consequences are not perceived as being important.
• Single-issue activists are Zealots.
• Dissidents oppose everything, but their opposition is not irrational, and strategic communication can address their concerns.

Stereotyping

• 'Appropriate' stereotyping of someone is based on demographics, psychographics, and analysing behaviour.
• Stereotyping is 'acceptable' when it is a result of a choice made.

Key Publics or Strategic Publics

• Key Publics or Strategic Publics should be those who are engaged, involving all of the following EXCEPT the people you don't want to engage.

Public Relations Role

• The Role of Public Relations is to manage relations with Publics.

Communication Strategies

• Today, communication strategies should strategically attempt to target a niche, key Publics and Opinion Leaders.
• In the past, Communication Strategies would focus on targeting the masses.

Forms of Activism

• Fanatics are Suicide bombers and terrorist snipers who go to any lengths necessary, and communication has little impact on them.

Research

• With formative research, when analysing the situation, all aspects of the situation are considered.

Phases of Strategic Public Relations

• Step four in the 4 Phases, 9 Steps of Strategic Public Relations is a key stage in the process.