Public Relations Quiz Questions and Answers

What is the primary role of Public Relations?

What is another name for an Opinion Leader?

What is NOT a category of Publics in the four categories of Publics?

What is the focus of Public Relations, EXCEPT?

What is the focus of past Communication Strategies in targeting?

What is the primary focus of communication strategies today?

Which type of Public does not share any issues with the organisation and has no real consequences?

What is stereotyping based on, if it is considered appropriate?

What is the characteristic of Dissidents?

What is the role of Intercessory Publics?

What is the characteristic of Fanatics?

What is the order of the stages of development of Publics?

What is the characteristic of Apathetic Public?

What is the difference between Publics and Markets?

What is the characteristic of Zealots?

Public Relations

Public Relations is all about managing relations with Publics.
It involves strategically targeting key Publics.

Types of Publics

Latent Publics: shares an issue with the organisation, but doesn't recognise it or its potential.
Nonpublic: doesn't share any issues with the organisation, and no real consequences exist.
Apathetic Public: the issue is not important enough to warrant attention, and the consequences are not perceived as being important.
Single-issue activists are Zealots.
Dissidents oppose everything, but their opposition is not irrational, and strategic communication can address their concerns.

Stereotyping

'Appropriate' stereotyping of someone is based on demographics, psychographics, and analysing behaviour.
Stereotyping is 'acceptable' when it is a result of a choice made.

Key Publics or Strategic Publics

Key Publics or Strategic Publics should be those who are engaged, involving all of the following EXCEPT the people you don't want to engage.

Public Relations Role

The Role of Public Relations is to manage relations with Publics.

Communication Strategies

Today, communication strategies should strategically attempt to target a niche, key Publics and Opinion Leaders.
In the past, Communication Strategies would focus on targeting the masses.

Forms of Activism

Fanatics are Suicide bombers and terrorist snipers who go to any lengths necessary, and communication has little impact on them.

Research

With formative research, when analysing the situation, all aspects of the situation are considered.

Phases of Strategic Public Relations

Step four in the 4 Phases, 9 Steps of Strategic Public Relations is a key stage in the process.

Test your knowledge of public relations concepts, including key publics, strategic publics, and the role of public relations. This quiz covers fundamental principles and terminology in the field of public relations.