Podcast
Questions and Answers
What type of video games are characterized by three-dimensional and immersive environments where many players interact?
What type of video games are characterized by three-dimensional and immersive environments where many players interact?
What is the primary purpose of a cosplay event?
What is the primary purpose of a cosplay event?
What is the host community in the context of event tourism?
What is the host community in the context of event tourism?
How are winners typically determined in certain awards nights?
How are winners typically determined in certain awards nights?
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What is marketing management, according to Philip Kotler?
What is marketing management, according to Philip Kotler?
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What is the role of the Marketing Committee in event planning?
What is the role of the Marketing Committee in event planning?
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What do the 'moments of truth' refer to in the context of events?
What do the 'moments of truth' refer to in the context of events?
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What is the responsibility of the committees in event planning?
What is the responsibility of the committees in event planning?
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What is the primary goal of marketing in the hospitality and travel industry?
What is the primary goal of marketing in the hospitality and travel industry?
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What is the significance of 'physical evidence' in events?
What is the significance of 'physical evidence' in events?
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What is the role of the Publicity subcommittee in event planning?
What is the role of the Publicity subcommittee in event planning?
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According to Scott (2011), what is one of the rules of marketing that has changed due to the internet?
According to Scott (2011), what is one of the rules of marketing that has changed due to the internet?
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Why can a delayed hotel check-in be perceived negatively?
Why can a delayed hotel check-in be perceived negatively?
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What is the focus of marketing, according to Kotler (2010)?
What is the focus of marketing, according to Kotler (2010)?
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What type of employees have direct visitor contact?
What type of employees have direct visitor contact?
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What is the result of aligning an event concept with its intended audience, sponsors, and service providers?
What is the result of aligning an event concept with its intended audience, sponsors, and service providers?
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Who can affect the visitor's experience, even with limited or no direct interaction?
Who can affect the visitor's experience, even with limited or no direct interaction?
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What is an important aspect of marketing, according to the new paradigm?
What is an important aspect of marketing, according to the new paradigm?
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What is the primary goal of public relations?
What is the primary goal of public relations?
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What is an example of a sales promotion?
What is an example of a sales promotion?
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What is personal selling?
What is personal selling?
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What is publicity, according to Solomon and Stuart (1997)?
What is publicity, according to Solomon and Stuart (1997)?
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What is the purpose of a media plan in promotions?
What is the purpose of a media plan in promotions?
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What type of publication is a trade journal?
What type of publication is a trade journal?
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What is the primary responsibility of the committee that oversees the development of programs and catalogs for the event?
What is the primary responsibility of the committee that oversees the development of programs and catalogs for the event?
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Who is responsible for developing a comprehensive media list for the event?
Who is responsible for developing a comprehensive media list for the event?
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What is the responsibility of the committee that updates the invitation list and determines the best method for delivering invitations?
What is the responsibility of the committee that updates the invitation list and determines the best method for delivering invitations?
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Who is responsible for determining the methods of distribution and/or sales of event souvenirs?
Who is responsible for determining the methods of distribution and/or sales of event souvenirs?
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What is the primary responsibility of the committee that writes and distributes press releases and public service announcements?
What is the primary responsibility of the committee that writes and distributes press releases and public service announcements?
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Who is responsible for determining the policy for payment and reimbursement of tickets, if necessary?
Who is responsible for determining the policy for payment and reimbursement of tickets, if necessary?
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Study Notes
Event Management
- Refers to a variety of 3D, immersive PC or console-based video games where many players interact in real-time.
- Cosplay events involve participants dressing up as their favorite characters, with some competing for prizes and others displaying their passion for cosplay.
Committees
- Marketing Committee:
- Oversees all marketing subcommittees, including Publicity, Promotions, and Sponsorships.
- Reviews advertising and promotion options, develops a promotion plan, and designs graphics and artwork for the event.
- Publicity Committee:
- Prepares press releases and media information, interacts with the media, and develops a comprehensive media list.
- Encourages local media coverage of the event, writes and distributes press and photo releases, and contacts media for feature stories and interviews.
- Invitation and Ticket Sales Committee:
- Updates invitation lists, secures additional lists if necessary, and determines the best method for delivering invitations and tickets.
- Oversees the design, printing, and distribution of invitations and tickets, and determines ticket sales methods and deadlines.
Marketing Management
- Defined by Philip Kotler as the "art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value."
- Requires a marketing strategy to achieve event objectives.
Marketing Mix
- Includes four Ps: product, price, place, and promotion.
- Product refers to the event itself, price refers to ticket prices and other costs, place refers to the event location, and promotion refers to advertising and publicity.
Public Relations
- Used to evaluate public attitudes, identify areas of interest, and execute a program to earn public understanding and acceptance.
Sales Promotions
- A short-term technique to stimulate interest, including free invites to a trade show, trial software downloads, and discounts on products and services.
Personal Selling
- Refers to face-to-face contact between buyer and seller, using techniques such as the "hard-sell" and "soft-sell" styles.
Publicity
- Refers to "public information about the event," including press and photo releases, blogs, and word-of-mouth.
Promotions Media
- Involves choosing the best combination of media based on budget and objectives, including print, electronic, and digital media.
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Description
Test your knowledge of marketing communications concepts, including public relations, sales promotions, and personal selling. Learn about the different techniques used to reach target audiences and achieve business goals.
