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Questions and Answers
What type of video games are characterized by three-dimensional and immersive environments where many players interact?
What is the primary purpose of a cosplay event?
What is the host community in the context of event tourism?
How are winners typically determined in certain awards nights?
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What is marketing management, according to Philip Kotler?
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What is the role of the Marketing Committee in event planning?
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What do the 'moments of truth' refer to in the context of events?
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What is the responsibility of the committees in event planning?
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What is the primary goal of marketing in the hospitality and travel industry?
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What is the significance of 'physical evidence' in events?
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What is the role of the Publicity subcommittee in event planning?
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According to Scott (2011), what is one of the rules of marketing that has changed due to the internet?
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Why can a delayed hotel check-in be perceived negatively?
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What is the focus of marketing, according to Kotler (2010)?
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What type of employees have direct visitor contact?
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What is the result of aligning an event concept with its intended audience, sponsors, and service providers?
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Who can affect the visitor's experience, even with limited or no direct interaction?
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What is an important aspect of marketing, according to the new paradigm?
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What is the primary goal of public relations?
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What is an example of a sales promotion?
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What is personal selling?
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What is publicity, according to Solomon and Stuart (1997)?
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What is the purpose of a media plan in promotions?
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What type of publication is a trade journal?
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What is the primary responsibility of the committee that oversees the development of programs and catalogs for the event?
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Who is responsible for developing a comprehensive media list for the event?
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What is the responsibility of the committee that updates the invitation list and determines the best method for delivering invitations?
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Who is responsible for determining the methods of distribution and/or sales of event souvenirs?
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What is the primary responsibility of the committee that writes and distributes press releases and public service announcements?
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Who is responsible for determining the policy for payment and reimbursement of tickets, if necessary?
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Study Notes
Event Management
- Refers to a variety of 3D, immersive PC or console-based video games where many players interact in real-time.
- Cosplay events involve participants dressing up as their favorite characters, with some competing for prizes and others displaying their passion for cosplay.
Committees
- Marketing Committee:
- Oversees all marketing subcommittees, including Publicity, Promotions, and Sponsorships.
- Reviews advertising and promotion options, develops a promotion plan, and designs graphics and artwork for the event.
- Publicity Committee:
- Prepares press releases and media information, interacts with the media, and develops a comprehensive media list.
- Encourages local media coverage of the event, writes and distributes press and photo releases, and contacts media for feature stories and interviews.
- Invitation and Ticket Sales Committee:
- Updates invitation lists, secures additional lists if necessary, and determines the best method for delivering invitations and tickets.
- Oversees the design, printing, and distribution of invitations and tickets, and determines ticket sales methods and deadlines.
Marketing Management
- Defined by Philip Kotler as the "art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value."
- Requires a marketing strategy to achieve event objectives.
Marketing Mix
- Includes four Ps: product, price, place, and promotion.
- Product refers to the event itself, price refers to ticket prices and other costs, place refers to the event location, and promotion refers to advertising and publicity.
Public Relations
- Used to evaluate public attitudes, identify areas of interest, and execute a program to earn public understanding and acceptance.
Sales Promotions
- A short-term technique to stimulate interest, including free invites to a trade show, trial software downloads, and discounts on products and services.
Personal Selling
- Refers to face-to-face contact between buyer and seller, using techniques such as the "hard-sell" and "soft-sell" styles.
Publicity
- Refers to "public information about the event," including press and photo releases, blogs, and word-of-mouth.
Promotions Media
- Involves choosing the best combination of media based on budget and objectives, including print, electronic, and digital media.
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Description
Test your knowledge of marketing communications concepts, including public relations, sales promotions, and personal selling. Learn about the different techniques used to reach target audiences and achieve business goals.
