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Marketing Communications Mix and Social Media Advantages & Disadvantages

10 Questions

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Marketing Communications Mix and Social Media Advantages & Disadvantages

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Questions and Answers

Which of the following is NOT a disadvantage of using social media for marketing?

Differing regulations across social media platforms & geographic targeting

Interactions with followers (correct)

Negative comments

Privacy issues & censorship

What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?

Q-scores

Interactions with followers

Privacy issues & censorship

Attractiveness/Appeal (correct)

In the Brand level marketing communications decision-making process, which step comes after setting objectives?

Positioning

Designing a media strategy

Targeting

Budgeting (correct)

Which of the following is a consumer sales promotion technique?

Couponing (B) Signup and view all the answers

What is a key element of designing a media strategy for a company?

Placement of the advertising message (A) Signup and view all the answers

Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?

Relative advantage (A) Signup and view all the answers

What type of advertising appeal does company x primarily use based on the provided information?

Humorous appeal (C) Signup and view all the answers

What is the formula for calculating CPM (Cost Per Mille) according to the provided information?

Cost of ad × circulation ÷ 1000 (C) Signup and view all the answers

Which element of benefit positioning focuses on the practical or functional benefits that a product offers?

Functional benefit (C) Signup and view all the answers

What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?

Emphasizing great taste and a wide range of flavors (C) Signup and view all the answers

Marketing Communications Mix and Social Media Advantages & Disadvantages

Choose a study mode

Podcast

Questions and Answers

Which of the following is NOT a disadvantage of using social media for marketing?

What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?

In the Brand level marketing communications decision-making process, which step comes after setting objectives?

Which of the following is a consumer sales promotion technique?

What is a key element of designing a media strategy for a company?

Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?

What type of advertising appeal does company x primarily use based on the provided information?

What is the formula for calculating CPM (Cost Per Mille) according to the provided information?

Which element of benefit positioning focuses on the practical or functional benefits that a product offers?

What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?

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Marketing Communications Mix and Social Media Advantages &amp; Disadvantages

Choose a study mode

Podcast

Questions and Answers

Which of the following is NOT a disadvantage of using social media for marketing?

What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?

In the Brand level marketing communications decision-making process, which step comes after setting objectives?

Which of the following is a consumer sales promotion technique?

What is a key element of designing a media strategy for a company?

Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?

What type of advertising appeal does company x primarily use based on the provided information?

What is the formula for calculating CPM (Cost Per Mille) according to the provided information?

Which element of benefit positioning focuses on the practical or functional benefits that a product offers?

What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?

More Like This

The Ultimate Marketing Mix and BCG Matrix Quiz

Developing Effective Marketing Communications: Promotion Mix and Tools

Public Relations in Promotional Mix: Definition & Quiz

Marketing Communications Quiz

Marketing Communications Mix and Social Media Advantages & Disadvantages