Podcast
Questions and Answers
Which of the following is NOT a disadvantage of using social media for marketing?
Which of the following is NOT a disadvantage of using social media for marketing?
- Differing regulations across social media platforms & geographic targeting
- Interactions with followers (correct)
- Negative comments
- Privacy issues & censorship
What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?
What is a key factor to consider when selecting an appropriate celebrity endorser for a brand?
- Q-scores
- Interactions with followers
- Privacy issues & censorship
- Attractiveness/Appeal (correct)
In the Brand level marketing communications decision-making process, which step comes after setting objectives?
In the Brand level marketing communications decision-making process, which step comes after setting objectives?
- Positioning
- Designing a media strategy
- Targeting
- Budgeting (correct)
Which of the following is a consumer sales promotion technique?
Which of the following is a consumer sales promotion technique?
What is a key element of designing a media strategy for a company?
What is a key element of designing a media strategy for a company?
Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?
Which brand-related characteristic relates to the extent to which a new product is perceived as better than the existing alternatives?
What type of advertising appeal does company x primarily use based on the provided information?
What type of advertising appeal does company x primarily use based on the provided information?
What is the formula for calculating CPM (Cost Per Mille) according to the provided information?
What is the formula for calculating CPM (Cost Per Mille) according to the provided information?
Which element of benefit positioning focuses on the practical or functional benefits that a product offers?
Which element of benefit positioning focuses on the practical or functional benefits that a product offers?
What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?
What is the best strategy for positioning a company's brand using attribute positioning, based on the given information?
