Public Relations Management Quiz

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Questions and Answers

Public Relations is the practice of managing the spreading of information between an individual or an organization and the public

True (A)

Dove's 'Real Beauty Sketches' campaign targeted men as its primary audience

False (B)

The Coca-Cola 'Happiness Machine' is an example of a successful public relations campaign

True (A)

Public Relations campaigns are not essential for a company's success

<p>False (B)</p> Signup and view all the answers

The main function of Public Relations is to help organizations maintain mutual lines of communication, understanding, and acceptance with the public

<p>True (A)</p> Signup and view all the answers

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Study Notes

Public Relations Definition

  • Public Relations is the practice of managing the spreading of information between an individual or an organization and the public

Public Relations Campaigns

  • Dove's 'Real Beauty Sketches' campaign targeted men as its primary audience
  • The Coca-Cola 'Happiness Machine' is an example of a successful public relations campaign

Importance of Public Relations

  • Public Relations campaigns are not essential for a company's success

Function of Public Relations

  • The main function of Public Relations is to help organizations maintain mutual lines of communication, understanding, and acceptance with the public

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