Public Relations Concepts Quiz

Corporate Communications Intro

• Corporate communications encompass how businesses and organizations communicate with internal and external audiences.
• Key areas include media relations, sponsorships, crisis communication, CSR communication, and international/intercultural communication.
• Media relations involve communication processes to gain positive media coverage.
• Sponsorships are promotional efforts where companies fund events for publicity.
• Crisis communication manages communication during unexpected events impacting reputation.
• CSR communication communicates company operations' social impact, transparency, and stakeholder expectations.
• International/intercultural communication builds positive relationships with stakeholders across borders.

Corporate Communications 1

• Definitions: Corporate communication is a management function coordinating internal and external communication to maintain reputations with stakeholder groups.
• Characteristics and Concepts: Corporate communication has a broader focus on the organization as a whole, integrated stakeholders' needs, and strategically aims to build and protect the company's reputation through managerial and tactical activities.

Corporate Communications 2

• CorpComm Key Concepts: Key components of organizational identity include mission, vision, corporate objectives, strategies, and corporate identity and image.
• Corporate Communications (Development): The historical development of corporate communications, from industrial revolution era and the establishment of certain PR standards and strategies, through to the 1980’s and the incorporation of marketing and public relations is discussed.

Corporate Communications 3 (Organization)

• Organization of CC: The evolution of perspectives on corporate communication (CC), from distinct disciplines to integrated forms.
• Strategic Role of CorpComm Officer (CCO): Highlighting the importance of the strategic role of the Chief Corporate Communications Officer in an organization.
• Example of CorpComm Organization: A possible organizational structure illustrating different departments and how they interconnect, as well as some examples of specific communication functions in the organization

Corporate Communications 4 (Stakeholder Management & Communication)

• Drivers for Integration: Factors influencing the decision of integrating communication activities across different departments into a single department.
• Stakeholder Engagement: The process of actively involving stakeholders.
• Key Words: The importance of key words for interactivity, transparency, authenticity, and advocacy in communication.

Corporate Communications 6 (Corporate Identity Branding & Corporate Reputation)

• The role and importance of logos and symbols within a company.
• Corporate Identity – the projection of a company’s values to maintain and protect a positive reputation among stakeholders.
• Advantages of investing in a strong corporate image—it helps gain recognition from stakeholders.
• Distinctiveness and the importance of this aspect to build meaningful relationships with customers, employees and other stakeholders.

Corporate Communications 7 & 8 (Media Relations)

• Definition of media relations: Media relations are critical to corporate communications.
• Importance of media relations (Why): Crucial for building and preserving a company's reputation.
• Processes involved in how companies interact with media.
• Responsibilities of practitioners involved in media relations.

Corporate Communications 10 (CorpComm Strategy and Planning)

• CorpComm Strategy Making in Corporate Communication: Steps involved in making a social communication strategy for an organization.
• The Process of Communication Strategy: Focuses on bringing stakeholders reputations in line with the organization's vision, reinforcing existing reputations that are in alignment with the intended image, and identifying the change or consolidation needed in the company’s reputation.

Corporate Communications 12 (Event Management)

• Events and Their Purpose: The key components that make up corporate events, such as group meetings, conferences, and trade shows.
• Importance of Event Planning: The importance of planning, logistics, and execution of events for achieving successful outcomes with different public targets.

Corporate Communications 14 (Intercultural and International Communication)

• Growing Importance of Intercultural Communication: The growing importance of intercultural communication in today's globalized world.
• History: An overview of the history of intercultural communication theory and application of strategies.
• Keywords on Culture: Culture is a shared system of understanding; it includes many facets such as language, myths, religions, and values, among other things.

Corporate Communications 15 (Intercultural and International Communication)

• Summary of Concepts: Highlights key aspects of macro and micro-cultural concepts, non-verbal communication, and implications for communicators in a global setting.
• Implications for Communicators: Implies the importance of using a deeper understanding of cultural variability in communication for achieving organizational success.

Corporate Communications 16 (Internal & International Communication)

• International Strategies: The differences between standardization and adaptation strategies – highlighting their respective merits and limitations
• Adaptation Strategies: Variables to consider for creating an effective communication strategy that will be successful across diverse cultures and contexts.

Corporate Communications 17 (Research and Measurement)

• Research & Measurement as Cornerstone of Professional CorpComm: The importance of research and measurement for professional corporate communication.
• Definition of Research, Data, Information & Insights: Defining the terms research, data, information and insights.
• Stages: The different stages and levels of evaluation (the cycle of evaluation)

Corporate Communications 19 (Social Media Communication)

• Introduction to Social Media: Social media has become important to any organization.
• Social media classification: Models to classify social media.
• Social Media Examples: Various platforms and their uses.

Corporate Communications 20 (Social Media Communication)

• Social Classification: Categories to understand how to classify social media.
• Social Theories: Explanation of different social media theories.
• Blogs and Vlogs: Types of blogs and vlog

Corporate Communications 21 (Employee Communication)

• Employee communication behavior: The importance of understanding employee communication behavior and identifying opportunities and challenges.
• Goal for Organization: The importance for an organization to create an environment of trust and empowerment.
• Voice and Silence Discuss the concepts of voice and silence within an organization.

Corporate Communications 24 (Employee Communication)

• Employee Communication Strategic Assets: The importance of employees as representatives of a company.
• Communication Behaviors: The behaviors that define employee communication behaviors.
• Goal for Organization: Focuses on the importance of creating an environment for active communication to improve competitive advantage.