Podcast
Questions and Answers
A PAUSER will constantly ask follow-up questions to ensure they understand everything you are saying.
A PAUSER will constantly ask follow-up questions to ensure they understand everything you are saying.
False (B)
A HYPOTHESISER is someone who is constantly trying to guess what might happen in the future.
A HYPOTHESISER is someone who is constantly trying to guess what might happen in the future.
True (A)
Giving a DISARMER an exclusive interview is generally a good strategy for a company.
Giving a DISARMER an exclusive interview is generally a good strategy for a company.
False (B)
One of the pros of providing an exclusive interview is that it can lead to a greater amount of media coverage.
One of the pros of providing an exclusive interview is that it can lead to a greater amount of media coverage.
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A preview of an interview can be a successful way to outsmart the competition and gain media attention.
A preview of an interview can be a successful way to outsmart the competition and gain media attention.
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Media monitoring services are primarily used to measure the cost of a particular media campaign.
Media monitoring services are primarily used to measure the cost of a particular media campaign.
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Coverage analysis is a qualitative assessment of a company's media exposure which determines the overall amount of coverage received.
Coverage analysis is a qualitative assessment of a company's media exposure which determines the overall amount of coverage received.
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Online newsrooms are primarily helpful for members of the public who wish to stay up to date on company announcements.
Online newsrooms are primarily helpful for members of the public who wish to stay up to date on company announcements.
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A crisis is any event that could have a negative impact on a company's reputation, regardless of the severity.
A crisis is any event that could have a negative impact on a company's reputation, regardless of the severity.
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In the past, public relations and marketing were generally regarded as separate and distinct disciplines.
In the past, public relations and marketing were generally regarded as separate and distinct disciplines.
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The video mentioned in the text explains how corporate communications officers are responsible for media relations.
The video mentioned in the text explains how corporate communications officers are responsible for media relations.
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A vertical corporate communications structure relies on a hierarchy of authority, with departments organized by specific tasks and activities.
A vertical corporate communications structure relies on a hierarchy of authority, with departments organized by specific tasks and activities.
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Horizontal corporate communications structures exclusively use multi-functional teams but not task force teams for cross-functional collaboration.
Horizontal corporate communications structures exclusively use multi-functional teams but not task force teams for cross-functional collaboration.
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A standardized work process, like flow charts, can enhance the efficiency of the horizontal corporate communications structure.
A standardized work process, like flow charts, can enhance the efficiency of the horizontal corporate communications structure.
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The role of a corporate communications officer is more focused on ensuring that communication campaigns are aligned with the organization's objectives and values, rather than on executing individual tasks.
The role of a corporate communications officer is more focused on ensuring that communication campaigns are aligned with the organization's objectives and values, rather than on executing individual tasks.
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The organizational structure of corporate communications departments is static and rarely changes as organizations evolve.
The organizational structure of corporate communications departments is static and rarely changes as organizations evolve.
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Hall's book The Silent Language primarily focuses on macro-cultural aspects of communication.
Hall's book The Silent Language primarily focuses on macro-cultural aspects of communication.
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The 'cultural iceberg' metaphor highlights that most cultural elements are directly observable and easy to understand.
The 'cultural iceberg' metaphor highlights that most cultural elements are directly observable and easy to understand.
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Culture is a static entity that doesn't change over generations.
Culture is a static entity that doesn't change over generations.
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Subcultures always conflict with the dominant culture.
Subcultures always conflict with the dominant culture.
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The term 'co-culture' is synonymous with 'subculture'.
The term 'co-culture' is synonymous with 'subculture'.
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Subcultures are usually much smaller and less influential than underground groups.
Subcultures are usually much smaller and less influential than underground groups.
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'Underground groups' refer to groups whose practices are hidden from the dominant culture.
'Underground groups' refer to groups whose practices are hidden from the dominant culture.
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Culture is a conscious choice rather than an unconscious influence on behavior.
Culture is a conscious choice rather than an unconscious influence on behavior.
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Culture can be defined solely based on an individual's racial background.
Culture can be defined solely based on an individual's racial background.
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Communication within a specific subculture always relies solely on verbal language.
Communication within a specific subculture always relies solely on verbal language.
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Publicly syndicated reputation rankings are often criticized for their limited scope and lack of nuanced understanding of corporate reputations.
Publicly syndicated reputation rankings are often criticized for their limited scope and lack of nuanced understanding of corporate reputations.
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The 'MEO' PLAN tool is specifically designed to measure and evaluate the effectiveness of media relations campaigns only.
The 'MEO' PLAN tool is specifically designed to measure and evaluate the effectiveness of media relations campaigns only.
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Brand Asset Valuator (BAV) metrics are primarily focused on measuring the financial performance of a brand.
Brand Asset Valuator (BAV) metrics are primarily focused on measuring the financial performance of a brand.
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In the context of reputation surveys, 'company-specific reputation research' is primarily aimed at assessing the performance of competitors.
In the context of reputation surveys, 'company-specific reputation research' is primarily aimed at assessing the performance of competitors.
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When evaluating the effectiveness of a corporate communication strategy, the 'VALUE OUTCOME' assessment should only consider quantitative metrics.
When evaluating the effectiveness of a corporate communication strategy, the 'VALUE OUTCOME' assessment should only consider quantitative metrics.
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Content analysis is a method of gathering data that involves numerical analysis of communications material.
Content analysis is a method of gathering data that involves numerical analysis of communications material.
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Formal research always involves a structured questionnaire.
Formal research always involves a structured questionnaire.
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The first step in the Research and Evaluation Cycle is to set specific communication objectives for each stakeholder.
The first step in the Research and Evaluation Cycle is to set specific communication objectives for each stakeholder.
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Focus groups are considered a formal research method and involve qualitative analysis.
Focus groups are considered a formal research method and involve qualitative analysis.
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The Barcelona Principles 3.0 are considered a bible in the field of research and measurement as they emphasize the importance of setting SMART goals.
The Barcelona Principles 3.0 are considered a bible in the field of research and measurement as they emphasize the importance of setting SMART goals.
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The Barcelona Principles 3.0 promotes the idea that measurement and evaluation should only be considered after communication programs have been implemented.
The Barcelona Principles 3.0 promotes the idea that measurement and evaluation should only be considered after communication programs have been implemented.
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The Research and Evaluation Cycle includes measurement and evaluation during the planning and execution phase.
The Research and Evaluation Cycle includes measurement and evaluation during the planning and execution phase.
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Evaluation outcomes should be considered in isolation without reference to initial objectives.
Evaluation outcomes should be considered in isolation without reference to initial objectives.
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Informal research is a structured approach for gathering data.
Informal research is a structured approach for gathering data.
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Insight can be described as the intuitive understanding of the inner nature of things.
Insight can be described as the intuitive understanding of the inner nature of things.
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Study Notes
Corporate Communications Intro
- Corporate communications encompass how businesses and organizations communicate with internal and external audiences.
- Key areas include media relations, sponsorships, crisis communication, CSR communication, and international/intercultural communication.
- Media relations involve communication processes to gain positive media coverage.
- Sponsorships are promotional efforts where companies fund events for publicity.
- Crisis communication manages communication during unexpected events impacting reputation.
- CSR communication communicates company operations' social impact, transparency, and stakeholder expectations.
- International/intercultural communication builds positive relationships with stakeholders across borders.
Corporate Communications 1
- Definitions: Corporate communication is a management function coordinating internal and external communication to maintain reputations with stakeholder groups.
- Characteristics and Concepts: Corporate communication has a broader focus on the organization as a whole, integrated stakeholders' needs, and strategically aims to build and protect the company's reputation through managerial and tactical activities.
Corporate Communications 2
- CorpComm Key Concepts: Key components of organizational identity include mission, vision, corporate objectives, strategies, and corporate identity and image.
- Corporate Communications (Development): The historical development of corporate communications, from industrial revolution era and the establishment of certain PR standards and strategies, through to the 1980’s and the incorporation of marketing and public relations is discussed.
Corporate Communications 3 (Organization)
- Organization of CC: The evolution of perspectives on corporate communication (CC), from distinct disciplines to integrated forms.
- Strategic Role of CorpComm Officer (CCO): Highlighting the importance of the strategic role of the Chief Corporate Communications Officer in an organization.
- Example of CorpComm Organization: A possible organizational structure illustrating different departments and how they interconnect, as well as some examples of specific communication functions in the organization
Corporate Communications 4 (Stakeholder Management & Communication)
- Drivers for Integration: Factors influencing the decision of integrating communication activities across different departments into a single department.
- Stakeholder Engagement: The process of actively involving stakeholders.
- Key Words: The importance of key words for interactivity, transparency, authenticity, and advocacy in communication.
Corporate Communications 6 (Corporate Identity Branding & Corporate Reputation)
- The role and importance of logos and symbols within a company.
- Corporate Identity – the projection of a company’s values to maintain and protect a positive reputation among stakeholders.
- Advantages of investing in a strong corporate image—it helps gain recognition from stakeholders.
- Distinctiveness and the importance of this aspect to build meaningful relationships with customers, employees and other stakeholders.
Corporate Communications 7 & 8 (Media Relations)
- Definition of media relations: Media relations are critical to corporate communications.
- Importance of media relations (Why): Crucial for building and preserving a company's reputation.
- Processes involved in how companies interact with media.
- Responsibilities of practitioners involved in media relations.
Corporate Communications 10 (CorpComm Strategy and Planning)
- CorpComm Strategy Making in Corporate Communication: Steps involved in making a social communication strategy for an organization.
- The Process of Communication Strategy: Focuses on bringing stakeholders reputations in line with the organization's vision, reinforcing existing reputations that are in alignment with the intended image, and identifying the change or consolidation needed in the company’s reputation.
Corporate Communications 12 (Event Management)
- Events and Their Purpose: The key components that make up corporate events, such as group meetings, conferences, and trade shows.
- Importance of Event Planning: The importance of planning, logistics, and execution of events for achieving successful outcomes with different public targets.
Corporate Communications 14 (Intercultural and International Communication)
- Growing Importance of Intercultural Communication: The growing importance of intercultural communication in today's globalized world.
- History: An overview of the history of intercultural communication theory and application of strategies.
- Keywords on Culture: Culture is a shared system of understanding; it includes many facets such as language, myths, religions, and values, among other things.
Corporate Communications 15 (Intercultural and International Communication)
- Summary of Concepts: Highlights key aspects of macro and micro-cultural concepts, non-verbal communication, and implications for communicators in a global setting.
- Implications for Communicators: Implies the importance of using a deeper understanding of cultural variability in communication for achieving organizational success.
Corporate Communications 16 (Internal & International Communication)
- International Strategies: The differences between standardization and adaptation strategies – highlighting their respective merits and limitations
- Adaptation Strategies: Variables to consider for creating an effective communication strategy that will be successful across diverse cultures and contexts.
Corporate Communications 17 (Research and Measurement)
- Research & Measurement as Cornerstone of Professional CorpComm: The importance of research and measurement for professional corporate communication.
- Definition of Research, Data, Information & Insights: Defining the terms research, data, information and insights.
- Stages: The different stages and levels of evaluation (the cycle of evaluation)
Corporate Communications 19 (Social Media Communication)
- Introduction to Social Media: Social media has become important to any organization.
- Social media classification: Models to classify social media.
- Social Media Examples: Various platforms and their uses.
Corporate Communications 20 (Social Media Communication)
- Social Classification: Categories to understand how to classify social media.
- Social Theories: Explanation of different social media theories.
- Blogs and Vlogs: Types of blogs and vlog
Corporate Communications 21 (Employee Communication)
- Employee communication behavior: The importance of understanding employee communication behavior and identifying opportunities and challenges.
- Goal for Organization: The importance for an organization to create an environment of trust and empowerment.
- Voice and Silence Discuss the concepts of voice and silence within an organization.
Corporate Communications 24 (Employee Communication)
- Employee Communication Strategic Assets: The importance of employees as representatives of a company.
- Communication Behaviors: The behaviors that define employee communication behaviors.
- Goal for Organization: Focuses on the importance of creating an environment for active communication to improve competitive advantage.
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Description
Test your understanding of key public relations concepts such as media strategies, crisis management, and interview techniques. This quiz covers essential definitions and practices that are crucial for effective communication within a company.
