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17 Questions

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Public Relations and Advertising Quiz

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Questions and Answers

What is the cost an advertiser pays per 1,000 advertisement impressions on a web page?

Cost per impression

Cost per click

Cost per page

Cost per thousand (correct)

What is the term for the perceived relationship between a media personality and their audience?

Mass communication

Parasocial interaction (correct)

Social media engagement

Mediated communication

Which of the following is a key function of PR?

Advertising and promotion

Market research and analysis

Reputation management and communication (correct)

Content creation and distribution

What is the term for the process by which media outlets influence the public agenda by choosing which stories to cover and how to present them?

Agenda setting Signup and view all the answers

Which Federal agency regulates the radio, television, wire, satellite, and cable communications in the United States?

FCC Signup and view all the answers

What is the term used to describe the presentation of information in a way that influences people's perceptions or attitudes?

Framing Signup and view all the answers

What is the term used to describe the process by which the media focuses public attention on certain issues or problems?

Agenda setting Signup and view all the answers

What is the term used to describe the process of one culture dominating another through deliberate policy or economic/technological superiority?

Cultural imperialism Signup and view all the answers

What is the primary goal of agenda setting?

To influence the opinions of the audience Signup and view all the answers

What is parasocial interaction?

A psychological connection between celebrities and their audience Signup and view all the answers

What is the term used to describe the relationship between a media figure and their audience, where the audience feels a connection with the figure?

Parasocial interaction Signup and view all the answers

What is the main purpose of mass communication?

To inform, persuade, and entertain Signup and view all the answers

What is the term used to describe the gradual, long-term process of shaping people's perceptions of reality through media exposure?

Cultivation theory Signup and view all the answers

What is noise in the context of media?

Anything that interferes with the interpretation of a message Signup and view all the answers

What is the term used to describe the practice of presenting information in a way that is slanted or biased to influence public opinion?

Framing Signup and view all the answers

What is the phrase that refers to the way our eyes retain images for a split second longer than they actually appear?

Persistence of vision Signup and view all the answers

What is the term that refers to the process of shaping public opinion through the manipulation of media messages?

Engineering of consent Signup and view all the answers