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Questions and Answers
What is the primary focus of the author's journey in UX design?
Understanding human cognition and behavior
What is the main idea behind the 'Invisible Gorilla Experiment'?
People can easily overlook something else when focused on one thing
What is selective attention, according to the study?
The process of focusing on a particular object in one's environment for a certain period of time
How do designers apply the concept of selective attention in their work?
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What is the purpose of using white space and limited options in design?
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What was the author initially introduced to in their undergraduate psychology classes that sparked their interest?
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How did the author's perspective on basic psychology studies differ from their classmates?
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What was the author trying to understand in their studies?
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What was the professor's tone towards the author in the classroom incident?
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What psychology experiment is mentioned as one of the author's fascinations?
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Study Notes
The Most Influential Psychological Studies on UX Design
- The author, a technology student, realized the importance of psychological studies in understanding design
- The author was fascinated by psychology studies, particularly Pavlov's Experiment, while their classmates were more interested in science and medicine
Invisible Gorilla Experiment (Selective Attention) Study
- Conducted by Chabris and Simons
- Demonstrated that people focused on one task can easily overlook something else
- In the study, viewers were asked to count the number of times basketball players with white shirts pass the ball, failing to notice a person in a gorilla suit
- Proved humans have selective attention
- Selective attention is the process of focusing on a particular object in one's environment for a certain period of time
- Allows us to tune out unimportant details and focus on what matters
Implications for Designers
- Designers should focus on the user's journey and avoid unnecessary noise on a page
- People have selective attention and will only focus on the necessary journey to their objective
- Unnecessary elements on a page can be annoying and distracting
- White space and limited options are essential in great designs
- Reduce noise and clutter to optimize user experience
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Description
Explore the connection between influential psychology studies and their impact on user experience design. Learn how basic psychology principles inform design decisions and improve user interactions.
