12 Questions
What is the primary purpose of the judges in the Thurstone-type scale?
To determine the scale values of the statements
Which type of attitude scale is based on the principle that a respondent who agrees with a certain statement of a particular attitude also agrees with milder statements of that attitude?
Guttman-type scale
What is the purpose of scalogram analysis in attitude scales?
To determine whether responses to items fall on a single dimension
In a Likert-type scale, which of the following response categories is assigned a score of 4?
Strongly Agree
What is the advantage of using a Likert-type scale?
It permits the use of items that are clearly related to the attitude being measured
Which type of attitude scale asks respondents to express their attitudes towards a wide range of statements?
Thurstone-type scale
What is attitude defined as in the context of measurement?
A learned predisposition to respond positively or negatively to a specific object, situation, institution or person
What is the main difference between attitude and opinion?
Attitude is a learned predisposition while opinion is a spontaneous reaction
What is the purpose of projective techniques in measuring attitudes?
To provide an indirect measure of attitudes
What is the characteristic of questions in attitude scales?
They are designed to measure a single attitude or unidimensional variable
What do attitude scales yield?
A total score indicating the direction and intensity of an individual's attitude
What do respondents indicate in attitude scales?
Their agreement or disagreement with a series of statements about the object of the attitude
Test your understanding of attitudes, including their definition, components, and measurement. Learn how to differentiate attitudes from opinions and appreciate the use of attitude scales.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
