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Psychology: Measurement of Attitudes

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Questions and Answers

What is the primary purpose of the judges in the Thurstone-type scale?

To score the respondents' attitudes

To select the most favorable statements

To classify the statements into different categories

To determine the scale values of the statements (correct)

Which type of attitude scale is based on the principle that a respondent who agrees with a certain statement of a particular attitude also agrees with milder statements of that attitude?

Thurstone-type scale

Guttman-type scale (correct)

Scalogram analysis

Likert-type scale

What is the purpose of scalogram analysis in attitude scales?

To classify the respondents into different categories

To determine the scale values of the statements

To identify the most favorable statements

To determine whether responses to items fall on a single dimension (correct)

In a Likert-type scale, which of the following response categories is assigned a score of 4?

Strongly Agree Signup and view all the answers

What is the advantage of using a Likert-type scale?

It permits the use of items that are clearly related to the attitude being measured Signup and view all the answers

Which type of attitude scale asks respondents to express their attitudes towards a wide range of statements?

Thurstone-type scale Signup and view all the answers

What is attitude defined as in the context of measurement?

A learned predisposition to respond positively or negatively to a specific object, situation, institution or person Signup and view all the answers

What is the main difference between attitude and opinion?

Attitude is a learned predisposition while opinion is a spontaneous reaction Signup and view all the answers

What is the purpose of projective techniques in measuring attitudes?

To provide an indirect measure of attitudes Signup and view all the answers

What is the characteristic of questions in attitude scales?

They are designed to measure a single attitude or unidimensional variable Signup and view all the answers

What do attitude scales yield?

A total score indicating the direction and intensity of an individual's attitude Signup and view all the answers

What do respondents indicate in attitude scales?

Their agreement or disagreement with a series of statements about the object of the attitude Signup and view all the answers