Psychology: Measurement of Attitudes
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Questions and Answers

What is the primary purpose of the judges in the Thurstone-type scale?

  • To score the respondents' attitudes
  • To select the most favorable statements
  • To classify the statements into different categories
  • To determine the scale values of the statements (correct)

Which type of attitude scale is based on the principle that a respondent who agrees with a certain statement of a particular attitude also agrees with milder statements of that attitude?

  • Thurstone-type scale
  • Guttman-type scale (correct)
  • Scalogram analysis
  • Likert-type scale

What is the purpose of scalogram analysis in attitude scales?

  • To classify the respondents into different categories
  • To determine the scale values of the statements
  • To identify the most favorable statements
  • To determine whether responses to items fall on a single dimension (correct)

In a Likert-type scale, which of the following response categories is assigned a score of 4?

<p>Strongly Agree (B)</p> Signup and view all the answers

What is the advantage of using a Likert-type scale?

<p>It permits the use of items that are clearly related to the attitude being measured (B)</p> Signup and view all the answers

Which type of attitude scale asks respondents to express their attitudes towards a wide range of statements?

<p>Thurstone-type scale (B)</p> Signup and view all the answers

What is attitude defined as in the context of measurement?

<p>A learned predisposition to respond positively or negatively to a specific object, situation, institution or person (C)</p> Signup and view all the answers

What is the main difference between attitude and opinion?

<p>Attitude is a learned predisposition while opinion is a spontaneous reaction (A)</p> Signup and view all the answers

What is the purpose of projective techniques in measuring attitudes?

<p>To provide an indirect measure of attitudes (C)</p> Signup and view all the answers

What is the characteristic of questions in attitude scales?

<p>They are designed to measure a single attitude or unidimensional variable (D)</p> Signup and view all the answers

What do attitude scales yield?

<p>A total score indicating the direction and intensity of an individual's attitude (C)</p> Signup and view all the answers

What do respondents indicate in attitude scales?

<p>Their agreement or disagreement with a series of statements about the object of the attitude (B)</p> Signup and view all the answers

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