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Questions and Answers
What is the primary goal of studying cyber-consumer behavior?
What is the primary goal of studying cyber-consumer behavior?
Which step is NOT part of the purchasing process for a cyber consumer?
Which step is NOT part of the purchasing process for a cyber consumer?
What key change has occurred due to the opportunities offered by Web 2.0?
What key change has occurred due to the opportunities offered by Web 2.0?
Which of the following is a factor that must be considered when analyzing cyber-consumer behavior?
Which of the following is a factor that must be considered when analyzing cyber-consumer behavior?
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What does the change from unilateral to bilateral communication imply for companies and consumers?
What does the change from unilateral to bilateral communication imply for companies and consumers?
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What is a defining characteristic of social media applications?
What is a defining characteristic of social media applications?
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Which of the following best describes a cyber-consumer?
Which of the following best describes a cyber-consumer?
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What distinguishes cyberbuyers from other types of online users?
What distinguishes cyberbuyers from other types of online users?
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Which statement about social media is true?
Which statement about social media is true?
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Which of the following features is NOT typical of social media?
Which of the following features is NOT typical of social media?
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Study Notes
Course Information
- Course: Psychology and Sociology for Online Media Applications
- Instructor: Bouallegue Sabrine
- Year: 2024-2025
- Level: 3rd Year, Bachelor of Information Technology BI
Course Objectives
- Understand key concepts and theories of psychological and sociological factors.
- Improve understanding of cyber-consumer behavior and online media applications.
- Determine psychological factors for online media applications.
- Determine sociological factors for online media applications for consumers.
Course Plan
- Introduction
- Chapter 1: Generality of cyber-consumers
- Chapter 2: Psychological factors
- Chapter 3: Sociological factors
- Conclusion
Introduction (1/3)
- Understanding consumer behavior online, especially purchasing, is crucial for retailers.
- The process encompasses acceptance of online sales, information search, purchase, and repurchase.
Introduction (2/3)
- Analyzing consumer behavior requires identifying cyber-shopper profiles and influencing variables.
- Cyber-consumers buy products/services online through steps like research, choice, comparison, order, and payment.
Introduction (3/3)
- Web 2.0 has shifted consumer-company interaction from unilateral to bilateral.
- Consumers can create and share content like articles, photos, and videos that are shared on social media.
Chapter 1: Generality of Cyber-consumers
- Definition of Cyber-consumer: A user of the internet and other electronic media (e.g., cell phones).
- They are fundamentally consumers of electronic media.
- A cyber-consumer is a person who makes purchases on online commerce platforms
Chapter 1: Generality of Cyber-consumers
- Cyber-consumer profiles from web browsing behavior show patterns of:
- Basics: Interested in practical information, suspicious of e-commerce, and infrequently buy online. Typically, are numerous on sites like Google or Yahoo.
- Companions: Young (15-24 years old), students, interested in community-based sites (e.g. Facebook, jeuxvidéo.com). Rarely buy online.
- Sweet Homes: Similar to new generation "housewives" (63% women under 50 years old). Interested in cooking, cosmetic and fashion websites
- Traders: Interested in finance, invest their money on the Internet, and frequently visit financial/stock exchange sites.
- Experts: Computer professionals; use the web frequently for working, checking accounts, learning, and purchasing. Typically found on auction sites.
Chapter 1 Online Shopping Process for Cyber-consumers
- Identifying a problem (need)
- Information search
- Evaluation of alternatives.
- Purchase decision
- Post-purchase evaluation
Chapter 1, Information search
- Different types of searching, depending on the purchase situation.
- Goal-directed purchasing relies on external stimuli (e.g., catalogs, promotions, ads).
- Experiential purchasing relies on atmosphere of the site (e.g., colors, design, music, banners).
- Different types of sites (e.g., manufacturers' sites, galleries, merchant sites, comparison sites, community forums) help.
Chapter 1, Evaluation of alternatives
- Evaluating brands online frequently uses objective criteria (price, specifications, durability) or subjective/affective ones (product aesthetics, intangible benefits, hedonic experience).
- The way consumers evaluate alternatives online has changed due to online research and peer-to-peer (C2C) sharing.
- Comments from real consumers and feedback from opinion leaders on shopping platforms influence purchase decisions.
Chapter 1, Purchase decision
- Users buy a product only if they are adequately informed and if the considered risks are acceptable.
- Online purchase without prior information search is less common.
Chapter 1, Post-purchase evaluation
- Satisfaction or dissatisfaction is expressed through discussion forums and community sites.
- Evaluation of the actual benefit gained vs expected benefit.
- Internet usage allows consumers to communicate satisfaction levels.
- Safe delivery and transaction processes are crucial for positive post-purchase evaluation.
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Description
This quiz covers key concepts and theories related to the psychological and sociological aspects of online consumer behavior. It aims to enhance understanding of cyber-consumer profiles and their impact on retail strategies. Explore chapters that focus on the psychological and sociological factors influencing online media applications.
