Propaganda Techniques Quiz

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Questions and Answers

Which propaganda technique involves the use of names that evoke fear or hatred, linking a person or idea to a negative symbol?

  • Name Calling (correct)
  • Plain Folks
  • Transfer
  • Glittering Generalities

Which technique reduces complex issues to basic ideas to target uninformed readers?

  • Loaded Words
  • Card-stacking
  • Simplification (correct)
  • Testimonial

What does the 'Bandwagon' propaganda technique rely on to persuade people?

  • Using loaded emotional words
  • Showing the majority's choice and trend (correct)
  • Linking a person or idea to a negative symbol
  • Flattery to win over the audience

Which technique uses emotional appeals or stereotypes that lack concrete evidence?

<p>Loaded Words (A)</p> Signup and view all the answers

In which technique does a famous person recommend and vouch for a product, service, or value?

<p>Testimonial (A)</p> Signup and view all the answers

Which propaganda technique involves highlighting only the positive features of a product, potentially overlooking any problems it may have?

<p>Card-stacking (A)</p> Signup and view all the answers

Flashcards

Name Calling

Using names that create fear or hatred by connecting a person/idea to a negative symbol.

Simplification

Reducing a complex issue to very basic ideas to appeal to those who may be uninformed.

Bandwagon

Persuading people by showing the popularity or trendiness of a choice.

Loaded Words

Using emotionally charged words or stereotypes without factual evidence.

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Testimonial

A famous person recommends a product to give it credibility.

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Card-stacking

Highlighting only positive features while hiding any potential problems.

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Study Notes

Persuasive Techniques

  • Card-stacking: highlights products' best features while omitting potential problems or flaws, often presenting half-truths.
  • Name Calling: uses names that evoke fear, hatred, or negative emotions to associate a person or idea with a negative symbol.
  • Plain Folks: uses testimonials from ordinary people to promote products and showcase real-life experiences.
  • Glittering Generalities: employs words that evoke positive emotions, often using virtue words or catchphrases to attract attention.
  • Soft Soap: uses flattery to win over the audience, which can be either sincere or insincere.

Social Influence

  • Bandwagon: persuades people by showing that the majority is already on board, encouraging them to join the trend.
  • Testimonial: relies on a famous person's endorsement, recommendation, or vouching for a product, service, or value.

Association and Simplification

  • Transfer: projects positive or negative qualities of a person or object to make it more acceptable or appealing, often based on association.
  • Simplification: reduces complex issues to simple ideas, targeting uninformed readers and oversimplifying crucial issues.

Emotional Appeal

  • Loaded Words: uses emotional appeal or stereotypes that cannot be supported by concrete evidence, often to sway opinions or attitudes.

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