Questions and Answers
Which propaganda technique involves the use of names that evoke fear or hatred, linking a person or idea to a negative symbol?
Name Calling
Which technique reduces complex issues to basic ideas to target uninformed readers?
Simplification
What does the 'Bandwagon' propaganda technique rely on to persuade people?
Showing the majority's choice and trend
Which technique uses emotional appeals or stereotypes that lack concrete evidence?
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In which technique does a famous person recommend and vouch for a product, service, or value?
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Which propaganda technique involves highlighting only the positive features of a product, potentially overlooking any problems it may have?
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Study Notes
Persuasive Techniques
- Card-stacking: highlights products' best features while omitting potential problems or flaws, often presenting half-truths.
- Name Calling: uses names that evoke fear, hatred, or negative emotions to associate a person or idea with a negative symbol.
- Plain Folks: uses testimonials from ordinary people to promote products and showcase real-life experiences.
- Glittering Generalities: employs words that evoke positive emotions, often using virtue words or catchphrases to attract attention.
- Soft Soap: uses flattery to win over the audience, which can be either sincere or insincere.
Social Influence
- Bandwagon: persuades people by showing that the majority is already on board, encouraging them to join the trend.
- Testimonial: relies on a famous person's endorsement, recommendation, or vouching for a product, service, or value.
Association and Simplification
- Transfer: projects positive or negative qualities of a person or object to make it more acceptable or appealing, often based on association.
- Simplification: reduces complex issues to simple ideas, targeting uninformed readers and oversimplifying crucial issues.
Emotional Appeal
- Loaded Words: uses emotional appeal or stereotypes that cannot be supported by concrete evidence, often to sway opinions or attitudes.
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