Podcast
Questions and Answers
A political advertisement showcases a candidate surrounded by a diverse group of smiling citizens, implying widespread support. This is an example of which technique?
A political advertisement showcases a candidate surrounded by a diverse group of smiling citizens, implying widespread support. This is an example of which technique?
- Testimonial
- Bandwagon (correct)
- Card-stacking
- Plain Folks
A commercial for a cleaning product only shows how well it removes stains, while never mentioning any potential drawbacks, such as harsh chemicals. This is an example of which type of technique?
A commercial for a cleaning product only shows how well it removes stains, while never mentioning any potential drawbacks, such as harsh chemicals. This is an example of which type of technique?
- Name-calling
- Loaded Words
- Card-stacking (correct)
- Simplification
A celebrity endorses a brand of sportswear, claiming it's essential for performance. Which of the following best identifies the propaganda technique used?
A celebrity endorses a brand of sportswear, claiming it's essential for performance. Which of the following best identifies the propaganda technique used?
- Plain Folks
- Glittering Generalities
- Transfer
- Testimonial (correct)
A company uses phrases like 'freedom', 'liberty', and 'prosperity' in its advertising to make their product appealing. What kind of propaganda technique are they using?
A company uses phrases like 'freedom', 'liberty', and 'prosperity' in its advertising to make their product appealing. What kind of propaganda technique are they using?
A political campaign labels their opponent with derogatory names, instead of focusing on policy differences. This is an example of what type of propaganda?
A political campaign labels their opponent with derogatory names, instead of focusing on policy differences. This is an example of what type of propaganda?
Flashcards
Card-Stacking
Card-Stacking
The speaker only presents the positive aspects of a product or service, ignoring its potential downsides.
Loaded Words
Loaded Words
This technique uses emotionally charged words or phrases to evoke strong feelings in the audience, aiming to influence their opinion.
Soft Soap
Soft Soap
It uses flattery or insincere compliments to gain the audience's favor and persuade them.
Testimonial
Testimonial
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Simplification
Simplification
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Study Notes
Propaganda Techniques
- Card-Stacking: Highlights a product's best features, but omits drawbacks and presents half-truths.
Propaganda Techniques
- Name-Calling: Uses names evoking fear or hatred to influence viewers.
Propaganda Techniques
- Bandwagon: Persuades by suggesting everyone else is participating in an action or supporting an idea.
Propaganda Techniques
- Plain Folks: Uses ordinary people to promote or sell a product or service, making it appear relatable.
Propaganda Techniques
- Glittering Generalities: Uses words or ideas to evoke positive emotional responses.
Propaganda Techniques
- Soft Soap: Uses flattery or insincere compliments to get the audience on the side of the speaker.
Propaganda Techniques
- Testimonial: A famous or authoritative person recommends or vouches for a product or service.
Propaganda Techniques
- Transfer: Connects a product or service with good feelings associated with another topic, person, or idea.
Propaganda Techniques
- Simplification: Reduces complex issues to basic ideas, using catchy slogans and images to present them.
Propaganda Techniques
- Loaded Words: Uses words that evoke strong emotions to influence an audience.
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