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Promotion Planning Steps and Objectives Quiz

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Promotion Planning Steps and Objectives Quiz

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Questions and Answers

What is the second step in promotion planning?

Select Appropriate Audience

Organize for Promotion (correct)

Select a Message

Determine Promotional Objectives

Which of the following is NOT a general promotional objective?

Creating awareness

Creating reinforcement

Reducing sales (correct)

Creating changes in attitudes

What should the promotion manager be familiar with to properly delineate the target audience?

Marketing problems, organizational structure, and target customer

Product, users, usage, and influencers (correct)

Marketing strategy, customer needs, and competitor analysis

Marketing program, promotional mix, budget, and objectives

What is emphasized as the key aspect when selecting a message for promotion?

Tapping into important needs and wants Signup and view all the answers

When should budget issues ideally be addressed in promotion planning?

Throughout the entire planning process Signup and view all the answers

What method of budgeting involves allocating money based on what the company leaders feel they can afford?

The 'what we can afford' method Signup and view all the answers

Which budgeting method involves establishing the ratio of advertising to sales or market shares?

Payout planning Signup and view all the answers

What decisions must the promotion manager make when implementing a strategy?

Decisions about all the elements of the plan Signup and view all the answers

Which of the following is NOT one of the programs to be coordinated in the promotional strategy?

Budget allocation Signup and view all the answers

What is the final step in the promotional process?

Measure Results Signup and view all the answers

What is the main goal of the 'what we can afford' budgeting method?

To allocate money based on affordability perception Signup and view all the answers

What does the objective and task method of budgeting involve?

Listing all objectives, identifying tasks, and calculating the cost of each task Signup and view all the answers