Podcast
Questions and Answers
What is the second step in promotion planning?
What is the second step in promotion planning?
- Select Appropriate Audience
- Organize for Promotion (correct)
- Select a Message
- Determine Promotional Objectives
Which of the following is NOT a general promotional objective?
Which of the following is NOT a general promotional objective?
- Creating awareness
- Creating reinforcement
- Reducing sales (correct)
- Creating changes in attitudes
What should the promotion manager be familiar with to properly delineate the target audience?
What should the promotion manager be familiar with to properly delineate the target audience?
- Marketing problems, organizational structure, and target customer
- Product, users, usage, and influencers (correct)
- Marketing strategy, customer needs, and competitor analysis
- Marketing program, promotional mix, budget, and objectives
What is emphasized as the key aspect when selecting a message for promotion?
What is emphasized as the key aspect when selecting a message for promotion?
When should budget issues ideally be addressed in promotion planning?
When should budget issues ideally be addressed in promotion planning?
What method of budgeting involves allocating money based on what the company leaders feel they can afford?
What method of budgeting involves allocating money based on what the company leaders feel they can afford?
Which budgeting method involves establishing the ratio of advertising to sales or market shares?
Which budgeting method involves establishing the ratio of advertising to sales or market shares?
What decisions must the promotion manager make when implementing a strategy?
What decisions must the promotion manager make when implementing a strategy?
Which of the following is NOT one of the programs to be coordinated in the promotional strategy?
Which of the following is NOT one of the programs to be coordinated in the promotional strategy?
What is the final step in the promotional process?
What is the final step in the promotional process?
What is the main goal of the 'what we can afford' budgeting method?
What is the main goal of the 'what we can afford' budgeting method?
What does the objective and task method of budgeting involve?
What does the objective and task method of budgeting involve?
