12 Questions
What is the second step in promotion planning?
Organize for Promotion
Which of the following is NOT a general promotional objective?
Reducing sales
What should the promotion manager be familiar with to properly delineate the target audience?
Product, users, usage, and influencers
What is emphasized as the key aspect when selecting a message for promotion?
Tapping into important needs and wants
When should budget issues ideally be addressed in promotion planning?
Throughout the entire planning process
What method of budgeting involves allocating money based on what the company leaders feel they can afford?
The 'what we can afford' method
Which budgeting method involves establishing the ratio of advertising to sales or market shares?
Payout planning
What decisions must the promotion manager make when implementing a strategy?
Decisions about all the elements of the plan
Which of the following is NOT one of the programs to be coordinated in the promotional strategy?
Budget allocation
What is the final step in the promotional process?
Measure Results
What is the main goal of the 'what we can afford' budgeting method?
To allocate money based on affordability perception
What does the objective and task method of budgeting involve?
Listing all objectives, identifying tasks, and calculating the cost of each task
Test your knowledge on promotion planning steps and objectives. Identify the second step in promotion planning, general promotional objectives, and the role of promotion managers in targeting audiences.
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