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Event Planning Objectives

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Questions and Answers

What is the main purpose of having goals and objectives in event planning?

To increase the number of stakeholders
To define the vision of the event (correct)
To involve more external stakeholders
To decrease product sales target

Which strategy is emphasized in the text for the product launch event?

Push strategy
Product strategy
Internal strategy
Pull strategy (correct)

Who are considered external stakeholders according to the text?

Suppliers (correct)
Volunteers
Event organizers
Employees

What defines internal stakeholders in a company?

People directly working with a company (C) Signup and view all the answers

How do external stakeholders differ from internal stakeholders?

Internal stakeholders have a direct relationship with a company. (A) Signup and view all the answers

Why is it important for an event to have more than one purpose?

To raise sales target and promote the brand (B) Signup and view all the answers

Which of the following is NOT considered an external stakeholder?

Employees (D) Signup and view all the answers

Which of these groups is most affected by the outcome of a project?

Primary stakeholders (C) Signup and view all the answers

What is the main difference between primary and secondary stakeholders?

Primary stakeholders are directly affected, while secondary stakeholders are indirectly affected. (D) Signup and view all the answers

Which of the following is considered an emergency service provider?

SA Ambulance Service (C) Signup and view all the answers

Which of these stakeholder groups is typically divided into demographic-based subgroups during research analysis?

Primary stakeholders (B) Signup and view all the answers

What is the main role of secondary stakeholders in relation to primary stakeholders?

Secondary stakeholders provide aid and support to primary stakeholders. (D) Signup and view all the answers

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