Promotion Methods Overview

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Match the promotion method with its description:

Personal selling = Direct spoken communication between sellers and potential customers Mass selling = Communicating with large numbers of potential customers at the same time Advertising = Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor Publicity = Any unpaid form of nonpersonal presentation of ideas, goods, or services

Match the advantage with the promotion method:

Personal selling = Salespeople get quick feedback and can adapt communication Mass selling = Useful when the target market is large and geographically dispersed Advertising = Paid form of presentation through various media channels Publicity = Getting stories about products placed in mass media without payment

Match the following promotion methods with their primary characteristics:

Personal selling = Direct spoken communication between sellers and potential customers Mass selling = Communicating with large numbers of potential customers at the same time Advertising = Any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor Publicity = Any unpaid form of nonpersonal presentation of ideas, goods, or services

Match the following promotion methods with their cost implications:

Personal selling = Can be very expensive to build and maintain Mass selling = Useful when the target market is large and geographically dispersed Advertising = Paid form of presentation Publicity = Unpaid form of presentation Signup and view all the answers

Match the following promotion methods with their media vehicles:

Advertising = Media include television, radio, magazines, billboards, direct mail, and the Internet Publicity = Includes the use of social media tools like Facebook, Twitter, and Instagram Sales Promotion = Stimulating interest, trial, or purchase Personal selling = Sales people get quick feedback and can adapt communication Signup and view all the answers

Match the following promotion methods with their main goal:

Personal selling = Direct communication between sellers and customers Mass selling = Communicating with large numbers of potential customers Advertising = Presenting ideas, goods, or services by an identified sponsor Sales Promotion = Stimulating interest, trial, or purchase Signup and view all the answers