Methods of Successful Promotion Activity
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Questions and Answers

What is the primary purpose of personal selling?

  • To manage objections from customers
  • To provide general information about products or services
  • To send a specific message to target customers (correct)
  • To gather feedback about the products or services

In the personal selling process, what is the benefit of providing detailed information about a product or service?

  • It helps in managing objections
  • It generates specific feedback from customers
  • It allows customers to make informed decisions (correct)
  • It speeds up the sales process

What is a key activity mentioned in the text that salespeople should do before presenting solutions to customers?

  • Manage objections
  • Deliver support
  • Generate detailed feedback
  • Qualify the customer (correct)

Why is it important for salespeople to manage objections during the personal selling process?

<p>To build trust and address customer concerns (B)</p> Signup and view all the answers

Which stage of the personal selling process involves researching customer needs further?

<p>Qualifying the customer (C)</p> Signup and view all the answers

What should salespeople do after qualifying the customer in the personal selling process?

<p>Demonstrate solutions (B)</p> Signup and view all the answers

How does delivering support contribute to the personal selling process?

<p>It builds customer relationships and loyalty (C)</p> Signup and view all the answers

What role does managing objections play in influencing customer decisions during personal selling?

<p>To address concerns and build trust with customers (B)</p> Signup and view all the answers

Why is qualifying the customer an important step in personal selling?

<p>To tailor product or service recommendations to meet specific customer needs (C)</p> Signup and view all the answers

What is a key benefit of providing detailed information about a product or service?

<p>It helps customers make informed decisions about purchases (A)</p> Signup and view all the answers

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