10 Questions
What is the primary purpose of personal selling?
To send a specific message to target customers
In the personal selling process, what is the benefit of providing detailed information about a product or service?
It allows customers to make informed decisions
What is a key activity mentioned in the text that salespeople should do before presenting solutions to customers?
Qualify the customer
Why is it important for salespeople to manage objections during the personal selling process?
To build trust and address customer concerns
Which stage of the personal selling process involves researching customer needs further?
Qualifying the customer
What should salespeople do after qualifying the customer in the personal selling process?
Demonstrate solutions
How does delivering support contribute to the personal selling process?
It builds customer relationships and loyalty
What role does managing objections play in influencing customer decisions during personal selling?
To address concerns and build trust with customers
Why is qualifying the customer an important step in personal selling?
To tailor product or service recommendations to meet specific customer needs
What is a key benefit of providing detailed information about a product or service?
It helps customers make informed decisions about purchases
Identify different types of promotional methods that can lead to a successful promotion. List five order methods for an enterprise and prioritize them based on their impact. Determine the best promotion tactics for local businesses to increase sales and customer engagement.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
