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Questions and Answers
What is the primary purpose of a news release?
What is the primary purpose of a news release?
- To interest an editor or a reporter in a story (correct)
- To follow established industry conventions for style
- To write directly to the ultimate audience
- To announce only positive news
What should be the main focus of a news release?
What should be the main focus of a news release?
- The company's mission statement
- A single subject or idea (correct)
- The company's history
- Multiple unrelated news items
Why should you avoid using self-congratulatory adjectives and adverbs?
Why should you avoid using self-congratulatory adjectives and adverbs?
- Because they take away from the newsworthiness of the content (correct)
- Because they are too long
- Because they are too short
- Because they are optional
What should you prioritize when preparing a news release?
What should you prioritize when preparing a news release?
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Why should you break up long sentences and keep paragraphs short?
Why should you break up long sentences and keep paragraphs short?
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What is the typical structure of a news release?
What is the typical structure of a news release?
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Who typically prepares or supervises the preparation of news releases?
Who typically prepares or supervises the preparation of news releases?
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What should you avoid in a news release?
What should you avoid in a news release?
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Why is it important to make sure your information is newsworthy?
Why is it important to make sure your information is newsworthy?
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What should you do with extraneous facts in a news release?
What should you do with extraneous facts in a news release?
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