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Professional Writing: Chapter 4 - Writing Routine Messages

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Professional Writing: Chapter 4 - Writing Routine Messages

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Questions and Answers

What is the primary purpose of a news release?

To interest an editor or a reporter in a story (correct)

To follow established industry conventions for style

To write directly to the ultimate audience

To announce only positive news

What should be the main focus of a news release?

The company's mission statement

A single subject or idea (correct)

The company's history

Multiple unrelated news items

Why should you avoid using self-congratulatory adjectives and adverbs?

Because they take away from the newsworthiness of the content (correct)

Because they are too long

Because they are too short

Because they are optional

What should you prioritize when preparing a news release?

Making sure the information is newsworthy and relevant Signup and view all the answers

Why should you break up long sentences and keep paragraphs short?

To make the news release easier to read and understand Signup and view all the answers

What is the typical structure of a news release?

Good news followed by details and a positive close Signup and view all the answers

Who typically prepares or supervises the preparation of news releases?

Specially trained writers in the public relations department Signup and view all the answers

What should you avoid in a news release?

Including redundant information Signup and view all the answers

Why is it important to make sure your information is newsworthy?

So that the media professionals will be interested in the news on its own merits Signup and view all the answers

What should you do with extraneous facts in a news release?

Eliminate them to keep the news release concise Signup and view all the answers