10 Questions
What is the primary purpose of a news release?
To interest an editor or a reporter in a story
What should be the main focus of a news release?
A single subject or idea
Why should you avoid using self-congratulatory adjectives and adverbs?
Because they take away from the newsworthiness of the content
What should you prioritize when preparing a news release?
Making sure the information is newsworthy and relevant
Why should you break up long sentences and keep paragraphs short?
To make the news release easier to read and understand
What is the typical structure of a news release?
Good news followed by details and a positive close
Who typically prepares or supervises the preparation of news releases?
Specially trained writers in the public relations department
What should you avoid in a news release?
Including redundant information
Why is it important to make sure your information is newsworthy?
So that the media professionals will be interested in the news on its own merits
What should you do with extraneous facts in a news release?
Eliminate them to keep the news release concise
Test your understanding of chapter 4 in professional writing, focusing on routine messages, including their purpose and characteristics. Learn how to craft effective daily messages that keep business operations running smoothly. Evaluate your knowledge of writing routine, good news, and goodwill messages.
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