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Product/Service Knowledge and Attitude Quiz

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Product/Service Knowledge and Attitude Quiz

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Questions and Answers

Which of the following is used to divide groups based on their knowledge, attitude, and use of response to a product or service?

Psychographics (correct)

Geographics

Behavioral segmentation

Demographics

What factors are considered when dividing groups using psychographics?

Age, gender, and income

Knowledge, attitude, and use of response (correct)

Location, climate, and lifestyle

Family size, education, and occupation

Why is psychographic segmentation important in marketing?

To target specific geographic regions

To understand consumer motivations and preferences (correct)

To determine the size of a target market

To analyze consumer spending habits

Product/Service Knowledge and Attitude Quiz

Choose a study mode

Podcast

Questions and Answers

Which of the following is used to divide groups based on their knowledge, attitude, and use of response to a product or service?

What factors are considered when dividing groups using psychographics?

Why is psychographic segmentation important in marketing?

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