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Questions and Answers
Which of the following is used to divide groups based on their knowledge, attitude, and use of response to a product or service?
Which of the following is used to divide groups based on their knowledge, attitude, and use of response to a product or service?
- Psychographics (correct)
- Geographics
- Behavioral segmentation
- Demographics
What factors are considered when dividing groups using psychographics?
What factors are considered when dividing groups using psychographics?
- Age, gender, and income
- Knowledge, attitude, and use of response (correct)
- Location, climate, and lifestyle
- Family size, education, and occupation
Why is psychographic segmentation important in marketing?
Why is psychographic segmentation important in marketing?
- To target specific geographic regions
- To understand consumer motivations and preferences (correct)
- To determine the size of a target market
- To analyze consumer spending habits
