Product/Service Knowledge and Attitude Quiz
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Questions and Answers

Which of the following is used to divide groups based on their knowledge, attitude, and use of response to a product or service?

  • Psychographics (correct)
  • Geographics
  • Behavioral segmentation
  • Demographics

    • What factors are considered when dividing groups using psychographics?

  • Age, gender, and income
  • Knowledge, attitude, and use of response (correct)
  • Location, climate, and lifestyle
  • Family size, education, and occupation

    • Why is psychographic segmentation important in marketing?

  • To target specific geographic regions
  • To understand consumer motivations and preferences (correct)
  • To determine the size of a target market
  • To analyze consumer spending habits

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