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Questions and Answers
Which category of product includes tangible goods with accompanying intangible service?
Which category of product includes tangible goods with accompanying intangible service?
- Category 3
- Category 2 (correct)
- Category 4
- Category 1
What is an example of a product that offers a major intangible service with accompanying tangible goods?
What is an example of a product that offers a major intangible service with accompanying tangible goods?
- A grocery store selling fresh produce
- An electronics store selling smartphones
- A spa offering massages (correct)
- A car dealership selling new cars
According to Kotler, which category of product consists of purely tangible goods?
According to Kotler, which category of product consists of purely tangible goods?
- Category 2
- Category 3
- Category 4
- Category 1 (correct)
In the context of products, what do restaurants offer as a tangible product?
In the context of products, what do restaurants offer as a tangible product?
Why does the text argue that there is no pure service industry?
Why does the text argue that there is no pure service industry?
What does Kotler list as one of the distinct categories of products?
What does Kotler list as one of the distinct categories of products?
In the context of products, what do restaurants offer as a tangible product?
In the context of products, what do restaurants offer as a tangible product?
Which category of product includes a major intangible service with accompanying tangible goods?
Which category of product includes a major intangible service with accompanying tangible goods?
What did Kandampully et al. argue about the existence of pure service industry?
What did Kandampully et al. argue about the existence of pure service industry?
Are there any purely intangible services in industries?
Are there any purely intangible services in industries?
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