Products

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Questions and Answers

Which category of product includes tangible goods with accompanying intangible service?

  • Category 3
  • Category 2 (correct)
  • Category 4
  • Category 1

What is an example of a product that offers a major intangible service with accompanying tangible goods?

  • A grocery store selling fresh produce
  • An electronics store selling smartphones
  • A spa offering massages (correct)
  • A car dealership selling new cars

According to Kotler, which category of product consists of purely tangible goods?

  • Category 2
  • Category 3
  • Category 4
  • Category 1 (correct)

In the context of products, what do restaurants offer as a tangible product?

<p>Food (C)</p> Signup and view all the answers

Why does the text argue that there is no pure service industry?

<p>Because there are no pure intangible services (A)</p> Signup and view all the answers

What does Kotler list as one of the distinct categories of products?

<p>Tangible goods with accompanying intangible service (A)</p> Signup and view all the answers

In the context of products, what do restaurants offer as a tangible product?

<p>Food (D)</p> Signup and view all the answers

Which category of product includes a major intangible service with accompanying tangible goods?

<p>A major intangible service with accompanying tangible goods (D)</p> Signup and view all the answers

What did Kandampully et al. argue about the existence of pure service industry?

<p>There are no pure intangible services (C)</p> Signup and view all the answers

Are there any purely intangible services in industries?

<p>No, there are no purely intangible services (A)</p> Signup and view all the answers

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