6 Questions
Which of the following is NOT considered a product in marketing?
A desire or need
What is the term used to refer to products in retailing?
Merchandise
Which of the following is an example of a tangible product?
A building
Which of the following is NOT a classification of consumer products?
Unsought products
Which of the following is a business product classification?
Raw materials
Which of the following is NOT one of the six strategic product development options?
Equivalent quality beliefs
Study Notes
Products in Marketing
- An idea is NOT considered a product in marketing.
Retailing Terminology
- The term "merchandise" is used to refer to products in retailing.
Types of Products
- A refrigerator is an example of a tangible product.
Classification of Consumer Products
- A convenience product is a classification of consumer products, and "durable" is NOT a classification of consumer products.
Business Product Classification
- A equipment is a business product classification.
Strategic Product Development Options
- "Discontinue" is one of the six strategic product development options, and "Diversify" is NOT one of the six strategic product development options.
Test your knowledge of marketing and retailing with this quiz on products and services. Explore the different types of products, their role in satisfying consumer needs, and their transformation from raw materials to finished goods. Challenge yourself and enhance your understanding of the world of merchandise and consumer demand.
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