Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

6 Questions

0 Views

Products and Services Quiz

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT considered a product in marketing?

A sub-product

An object

A service

A desire or need (correct)

What is the term used to refer to products in retailing?

Goods

Deliverables

Merchandise (correct)

Raw materials

Which of the following is an example of a tangible product?

A project deliverable

A service

A desire

A building (correct)

Which of the following is NOT a classification of consumer products?

Unsought products Signup and view all the answers

Which of the following is a business product classification?

Raw materials Signup and view all the answers

Which of the following is NOT one of the six strategic product development options?

Equivalent quality beliefs Signup and view all the answers

Study Notes

Products in Marketing

An idea is NOT considered a product in marketing.

Retailing Terminology

The term "merchandise" is used to refer to products in retailing.

Types of Products

A refrigerator is an example of a tangible product.

Classification of Consumer Products

A convenience product is a classification of consumer products, and "durable" is NOT a classification of consumer products.

Business Product Classification

A equipment is a business product classification.

Strategic Product Development Options

"Discontinue" is one of the six strategic product development options, and "Diversify" is NOT one of the six strategic product development options.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge of marketing and retailing with this quiz on products and services. Explore the different types of products, their role in satisfying consumer needs, and their transformation from raw materials to finished goods. Challenge yourself and enhance your understanding of the world of merchandise and consumer demand.