10 Questions
What is the term used for the initiative of banks to create recall for their products?
Branding
Which type of branding by banks is aimed at creating product recall?
Product branding
What is the primary aim of banks adopting product branding?
Create product recall
Which type of products do banks market to help create recall about the banks themselves?
Core products
For which type of products do banks need a concerted marketing effort for success?
Augmented products
Which type of branding by banks aims to develop definite business through specific strategies?
Product branding
What is the purpose of banks adopting corporate branding?
Create recall about the bank itself
How do different bankers market their products even if they have common features?
By using different names for the same products
What group of products do not require much marketing orientation according to the text?
Core Products
What classification do the types of products marketed by banks fall into according to the text?
Deposit Products and Liability Products
Test your knowledge on banking products and services, including core products that cater to all segments. Explore how different banks market their products to customers with varying needs.
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