Banking Products and Services Quiz
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Questions and Answers

What is the term used for the initiative of banks to create recall for their products?

  • Promotion
  • Branding (correct)
  • Marketing
  • Segmentation
  • Which type of branding by banks is aimed at creating product recall?

  • Corporate branding
  • Segment branding
  • Service branding
  • Product branding (correct)
  • What is the primary aim of banks adopting product branding?

  • Develop business strategies
  • Attract new customers
  • Create product recall (correct)
  • Create recall about the banks
  • Which type of products do banks market to help create recall about the banks themselves?

    <p>Core products</p> Signup and view all the answers

    For which type of products do banks need a concerted marketing effort for success?

    <p>Augmented products</p> Signup and view all the answers

    Which type of branding by banks aims to develop definite business through specific strategies?

    <p>Product branding</p> Signup and view all the answers

    What is the purpose of banks adopting corporate branding?

    <p>Create recall about the bank itself</p> Signup and view all the answers

    How do different bankers market their products even if they have common features?

    <p>By using different names for the same products</p> Signup and view all the answers

    What group of products do not require much marketing orientation according to the text?

    <p>Core Products</p> Signup and view all the answers

    What classification do the types of products marketed by banks fall into according to the text?

    <p>Deposit Products and Liability Products</p> Signup and view all the answers

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