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Types of Products and Services Quiz

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Questions and Answers

What is the term used to represent products that consist of activities, benefits, or needs satisfaction that you can purchase?

Physical products

Intangible items

Services (correct)

Tangible goods

Which of the following is an example of a tangible product?

Laptop (correct)

Bank loan

Hairstyling service

Education

What is the core benefit of a product?

The value added for the customer (correct)

The level of customer service offered

The physical appearance of the product

The guarantee provided with the product

Which of the following best represents the difference between a product and a service?

A product is tangible, while a service is intangible (C) Signup and view all the answers

What should providers understand about the core benefit of a product or service?

It is the fundamental level of value for the customer (B) Signup and view all the answers

What does the concept of 'product levels' refer to?

The layers of value added for the customer (B) Signup and view all the answers

Which of the following is NOT an example of the 'werkelijk product' (actual product)?

A tart pastry from Lotus Bakeries with attractive packaging (C) Signup and view all the answers

What is the 'uitgebreid product' (augmented product) primarily focused on?

The extras and additional benefits beyond the core product (B) Signup and view all the answers

In the context of 'werkelijk product' and 'uitgebreid product', what does L'Oréal mainly offer for beautiful hair?

The flacon with its contents (D) Signup and view all the answers

What is the key objective for a marketer in understanding the 'uitgebreid product' and 'werkelijk product'?

To identify the tangible and intangible aspects of a product (A) Signup and view all the answers

In which type of product classification do industrial goods like raw materials and machinery belong?

Consumer goods (C) Signup and view all the answers

What is a characteristic of 'convenience goods' based on the given text?

Easily available at many locations (B) Signup and view all the answers

What is meant by 'consistent assortment' in the context of consumer goods?

'Preference' for specific brands regardless of availability (B) Signup and view all the answers

What distinguishes 'preference' products from 'convenience' products?

'Preference' products require more effort in price comparison than 'convenience' products. (D) Signup and view all the answers

What is essential for a marketer to understand about 'augmented products'?

'Augmented products' provide extra benefits beyond the core product itself. (B) Signup and view all the answers

Which of the following is NOT a typical example of B2B (business-to-business) products?

Consumer electronics like smartphones (D) Signup and view all the answers