Podcast
Questions and Answers
What is the term used to represent products that consist of activities, benefits, or needs satisfaction that you can purchase?
What is the term used to represent products that consist of activities, benefits, or needs satisfaction that you can purchase?
- Physical products
- Intangible items
- Services (correct)
- Tangible goods
Which of the following is an example of a tangible product?
Which of the following is an example of a tangible product?
- Laptop (correct)
- Bank loan
- Hairstyling service
- Education
What is the core benefit of a product?
What is the core benefit of a product?
- The value added for the customer (correct)
- The level of customer service offered
- The physical appearance of the product
- The guarantee provided with the product
Which of the following best represents the difference between a product and a service?
Which of the following best represents the difference between a product and a service?
What should providers understand about the core benefit of a product or service?
What should providers understand about the core benefit of a product or service?
What does the concept of 'product levels' refer to?
What does the concept of 'product levels' refer to?
Which of the following is NOT an example of the 'werkelijk product' (actual product)?
Which of the following is NOT an example of the 'werkelijk product' (actual product)?
What is the 'uitgebreid product' (augmented product) primarily focused on?
What is the 'uitgebreid product' (augmented product) primarily focused on?
In the context of 'werkelijk product' and 'uitgebreid product', what does L'Oréal mainly offer for beautiful hair?
In the context of 'werkelijk product' and 'uitgebreid product', what does L'Oréal mainly offer for beautiful hair?
What is the key objective for a marketer in understanding the 'uitgebreid product' and 'werkelijk product'?
What is the key objective for a marketer in understanding the 'uitgebreid product' and 'werkelijk product'?
In which type of product classification do industrial goods like raw materials and machinery belong?
In which type of product classification do industrial goods like raw materials and machinery belong?
What is a characteristic of 'convenience goods' based on the given text?
What is a characteristic of 'convenience goods' based on the given text?
What is meant by 'consistent assortment' in the context of consumer goods?
What is meant by 'consistent assortment' in the context of consumer goods?
What distinguishes 'preference' products from 'convenience' products?
What distinguishes 'preference' products from 'convenience' products?
What is essential for a marketer to understand about 'augmented products'?
What is essential for a marketer to understand about 'augmented products'?
Which of the following is NOT a typical example of B2B (business-to-business) products?
Which of the following is NOT a typical example of B2B (business-to-business) products?
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