Types of Products and Services Quiz
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Questions and Answers

What is the term used to represent products that consist of activities, benefits, or needs satisfaction that you can purchase?

  • Physical products
  • Intangible items
  • Services (correct)
  • Tangible goods

    • Which of the following is an example of a tangible product?

  • Laptop (correct)
  • Bank loan
  • Hairstyling service
  • Education

    • What is the core benefit of a product?

  • The value added for the customer (correct)
  • The level of customer service offered
  • The physical appearance of the product
  • The guarantee provided with the product

    • Which of the following best represents the difference between a product and a service?

    <p>A product is tangible, while a service is intangible</p> Signup and view all the answers

    What should providers understand about the core benefit of a product or service?

    <p>It is the fundamental level of value for the customer</p> Signup and view all the answers

    What does the concept of 'product levels' refer to?

    <p>The layers of value added for the customer</p> Signup and view all the answers

    Which of the following is NOT an example of the 'werkelijk product' (actual product)?

    <p>A tart pastry from Lotus Bakeries with attractive packaging</p> Signup and view all the answers

    What is the 'uitgebreid product' (augmented product) primarily focused on?

    <p>The extras and additional benefits beyond the core product</p> Signup and view all the answers

    In the context of 'werkelijk product' and 'uitgebreid product', what does L'Oréal mainly offer for beautiful hair?

    <p>The flacon with its contents</p> Signup and view all the answers

    What is the key objective for a marketer in understanding the 'uitgebreid product' and 'werkelijk product'?

    <p>To identify the tangible and intangible aspects of a product</p> Signup and view all the answers

    In which type of product classification do industrial goods like raw materials and machinery belong?

    <p>Consumer goods</p> Signup and view all the answers

    What is a characteristic of 'convenience goods' based on the given text?

    <p>Easily available at many locations</p> Signup and view all the answers

    What is meant by 'consistent assortment' in the context of consumer goods?

    <p>'Preference' for specific brands regardless of availability</p> Signup and view all the answers

    What distinguishes 'preference' products from 'convenience' products?

    <p>'Preference' products require more effort in price comparison than 'convenience' products.</p> Signup and view all the answers

    What is essential for a marketer to understand about 'augmented products'?

    <p>'Augmented products' provide extra benefits beyond the core product itself.</p> Signup and view all the answers

    Which of the following is NOT a typical example of B2B (business-to-business) products?

    <p>Consumer electronics like smartphones</p> Signup and view all the answers

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