3 Questions
Quelle stratégie implique l'ajout de nouveaux produits pour augmenter les avantages, la capacité de production, la position dominante et la distance par rapport aux concurrents ?
Consolidation
Quel est le rôle des "Adjuvants" dans la ligne de produits ?
Ils complètent les profits et jouent un rôle tactique dans la ligne de produits.
Quel est le rôle des marques dans le marketing ?
Toutes les réponses ci-dessus.
Study Notes
- Strategies for adding new products include consolidation, modernization, differentiation, and pruning.
- Consolidation involves adding new products to increase benefits, production capacity, dominant positioning, and distance from competitors.
- Modernization involves testing new styles on a few models or modifying the entire range to quickly respond to consumer preferences.
- Differentiation involves developing a product that sets the company apart from competitors.
- Pruning involves discontinuing unprofitable products and focusing on the most successful ones.
- Products play strategic, tactical, and financial roles.
- "Moteurs" (stars and locomotives) generate profits and have a significant impact on the product line.
- "Adjuvants" (followers and supports) complement profits and play a tactical role in the product line.
- "Espoirs" (new and project products) establish new categories of needs and replace or expand the product line.
- "Anciens mis en question" (revivable and remodelable products) require marketing efforts or significant changes to justify their existence, while "trainards" (stale and condemned products) are declining in profitability.
- A brand is something purchased by consumers.
- It is unique and meant to be eternal.
- The first brand was used for marking cows.
- A brand can be a name, term, symbol, or combination.
- It is a promise made by the seller to the buyer.
- Brands provide trust and guarantee for products.
- Brands are important for comparing products.
- Brands are a form of marketing strategy.
- Brands are used to differentiate products from competitors.
- Brands can evoke emotions and create loyalty.
Test your knowledge on product strategies and branding with our quiz! Learn about the different methods for adding new products, the roles they play, and how to identify which products are profitable. See if you know the history of branding and its importance in marketing. Take this quiz to sharpen your skills and gain a better understanding of product development and branding.
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