Podcast
Questions and Answers
What do products in a product line have in common?
What do products in a product line have in common?
- They are priced similarly
- They function in a similar manner (correct)
- They are distributed through different channels
- They are manufactured in the same factory
Which of the following is a characteristic of a product line?
Which of the following is a characteristic of a product line?
- Products are priced significantly differently
- Products are closely related and function in a similar manner (correct)
- Products are marketed to different customer groups
- Products are sold through different types of outlets
What is a common aspect of the customer groups targeted by products in a product line?
What is a common aspect of the customer groups targeted by products in a product line?
- They have different purchasing habits
- They are served through the same types of outlets
- They are from the same demographics (correct)
- They are from different demographics
Which of the following is NOT true about products in a product line?
Which of the following is NOT true about products in a product line?
What is a key similarity among products in a product line?
What is a key similarity among products in a product line?
Why are products in a product line closely related?
Why are products in a product line closely related?
What do products in a product line have in common in terms of marketing?
What do products in a product line have in common in terms of marketing?
What is a key aspect of customer groups targeted by products in a product line?
What is a key aspect of customer groups targeted by products in a product line?
What is not a characteristic of products in a product line?
What is not a characteristic of products in a product line?
What is the main benefit of organizing products into product lines?
What is the main benefit of organizing products into product lines?
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