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Marketing: Product Line Definition

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Questions and Answers

What do products in a product line have in common?

They are priced similarly

They function in a similar manner (correct)

They are distributed through different channels

They are manufactured in the same factory

Which of the following is a characteristic of a product line?

Products are priced significantly differently

Products are closely related and function in a similar manner (correct)

Products are marketed to different customer groups

Products are sold through different types of outlets

What is a common aspect of the customer groups targeted by products in a product line?

They have different purchasing habits

They are served through the same types of outlets

They are from the same demographics (correct)

They are from different demographics

Which of the following is NOT true about products in a product line?

They are sold to different customer groups Signup and view all the answers

What is a key similarity among products in a product line?

They function in a similar manner Signup and view all the answers

Why are products in a product line closely related?

Because they function in a similar manner Signup and view all the answers

What do products in a product line have in common in terms of marketing?

They are marketed through the same types of outlets Signup and view all the answers

What is a key aspect of customer groups targeted by products in a product line?

They are the same Signup and view all the answers

What is not a characteristic of products in a product line?

They have different brand names Signup and view all the answers

What is the main benefit of organizing products into product lines?

To better manage and market related products Signup and view all the answers