Podcast
Questions and Answers
What defines a product portfolio within a company?
What defines a product portfolio within a company?
- The financial performance of products over a specific period
- The market share of a company's products in comparison to competitors
- The collection of all products and services offered by the company (correct)
- The strategies implemented to boost product sales
Which factor is NOT part of the Boston matrix dimensions?
Which factor is NOT part of the Boston matrix dimensions?
- Market share
- Market potential
- Market demand (correct)
- Market growth
Which of the following statements is true regarding star products?
Which of the following statements is true regarding star products?
- They have high market share in a high growth market. (correct)
- They occur in declining market segments.
- They are always profitable immediately upon launch.
- They typically require minimal marketing investment.
What's a characteristic of question mark products in the Boston matrix?
What's a characteristic of question mark products in the Boston matrix?
How should a company approach marketing for its star products?
How should a company approach marketing for its star products?
Which of the following best describes cash cow products?
Which of the following best describes cash cow products?
What determines whether a question mark can transition to a star?
What determines whether a question mark can transition to a star?
What essential action must a company take to manage question mark products effectively?
What essential action must a company take to manage question mark products effectively?
In what scenario would a product likely transition from a star to a cash cow?
In what scenario would a product likely transition from a star to a cash cow?
How does the Boston matrix assist marketing managers?
How does the Boston matrix assist marketing managers?
Flashcards are hidden until you start studying
Study Notes
Product Portfolio
- A company's entire collection of goods and services offered is their product portfolio.
- Analyzing the portfolio helps understand sales, profits, and growth potential.
Boston Matrix
- A tool for marketing managers to plan a balanced product portfolio.
- Analyzes market share and market growth to assess a product's potential.
Star Products
- High market share and high market growth.
- Require significant marketing to maintain sales.
- Can evolve into cash cows with effective marketing strategies.
- Example: Lynx for Unilever.
Question Mark Products
- Low market share but high market growth.
- Potential to become stars with proper management.
- Need significant investment in marketing and promotion.
- Example: Unilever's mini Berry Truffle magnum product.
Cash Cow Products
- High market share and low market growth.
- Generate strong profits with low marketing expenses.
- Can fund the development of other products.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
