Product Mix Strategy Quiz

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Questions and Answers

What is a product line?

  • A product with unique features manufactured and sold by one company
  • A group of similar products manufactured and sold by one company (correct)
  • A single product manufactured and sold by multiple companies
  • A group of unrelated products manufactured and sold by one company

How are products in a product line related?

  • They have completely different functions and target different customers
  • They are priced very differently from each other
  • They offer similar benefits and target similar customers (correct)
  • They are manufactured by different companies

What is an example of a product line?

  • Coca-Cola featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. (correct)
  • Dr. Pepper featuring Dr. Pepper, 7UP, Sunkist, A&W Root Beer, etc.
  • Pepsi featuring Pepsi, Mountain Dew, Lipton Iced Tea, Gatorade, etc.
  • Sprite featuring Sprite, Fanta, Minute Maid, Dasani, etc.

What defines a product line?

<p>Similar function, benefits, target customers, and pricing strategy (C)</p> Signup and view all the answers

How are product lines important in marketing?

<p>They help companies target specific customer groups more effectively (B)</p> Signup and view all the answers

What is the subject of the downloaded document?

<p>Financial Accounting &amp; Reporting (C)</p> Signup and view all the answers

Who is the author of the document?

<p>Zeus Vernon B. Millan (C)</p> Signup and view all the answers

What college or university is mentioned in the document?

<p>Polytechnic University of the Philippines (A)</p> Signup and view all the answers

Who downloaded the document?

<p>Earl John Babybear (C)</p> Signup and view all the answers

What is the email address of the person who downloaded the document?

<p><a href="mailto:[email protected]">[email protected]</a> (C)</p> Signup and view all the answers

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