Product Mix Width Calculation Quiz
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What defines the breadth of a product mix?

  • Number of product lines (correct)
  • Number of different product classes within the product family
  • Number of brands within a product type
  • Number of products within a product line
  • In the context of product hierarchy, what is the product line depth?

  • Number of different product classes within the product family
  • Number of products within a product line (correct)
  • Number of items in a SKU
  • Number of brands within a product type
  • Which level of the product hierarchy includes a group of products with functional coherence?

  • Product Type
  • Product Family
  • Product Class (correct)
  • Brand
  • What aspect determines the length of a product mix?

    <p>Total number of products offered by the seller</p> Signup and view all the answers

    Which level in the product hierarchy defines a group of items used to identify the source or character of the item?

    <p>Product Type</p> Signup and view all the answers

    What determines the width or breadth of a product mix?

    <p>Total number of products offered by the seller</p> Signup and view all the answers

    What is Product Line Length in the product hierarchy?

    <p>Total number of products offered by the seller</p> Signup and view all the answers

    Which level in the product hierarchy represents the name associated with one or more items used to identify their source or character?

    <p>Brand</p> Signup and view all the answers

    What defines the depth of a product mix?

    <p>Average number of SKUs per brand</p> Signup and view all the answers

    In the context of a product mix, what determines its depth?

    <p>Average number of SKUs per brand</p> Signup and view all the answers

    More Like This

    Product Mix Adjustments Quiz
    14 questions
    Product Mix Strategy Quiz
    10 questions

    Product Mix Strategy Quiz

    PureStarlitSky617 avatar
    PureStarlitSky617
    Marketing Chapter 1: Product Mix
    44 questions
    Product Mix Flashcards
    16 questions

    Product Mix Flashcards

    SensationalChrysoprase468 avatar
    SensationalChrysoprase468
    Use Quizgecko on...
    Browser
    Browser