Product Mix Width Calculation Quiz
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Questions and Answers

What defines the breadth of a product mix?

  • Number of product lines (correct)
  • Number of different product classes within the product family
  • Number of brands within a product type
  • Number of products within a product line

In the context of product hierarchy, what is the product line depth?

  • Number of different product classes within the product family
  • Number of products within a product line (correct)
  • Number of items in a SKU
  • Number of brands within a product type

Which level of the product hierarchy includes a group of products with functional coherence?

  • Product Type
  • Product Family
  • Product Class (correct)
  • Brand

What aspect determines the length of a product mix?

<p>Total number of products offered by the seller (B)</p> Signup and view all the answers

Which level in the product hierarchy defines a group of items used to identify the source or character of the item?

<p>Product Type (B)</p> Signup and view all the answers

What determines the width or breadth of a product mix?

<p>Total number of products offered by the seller (A)</p> Signup and view all the answers

What is Product Line Length in the product hierarchy?

<p>Total number of products offered by the seller (B)</p> Signup and view all the answers

Which level in the product hierarchy represents the name associated with one or more items used to identify their source or character?

<p>Brand (D)</p> Signup and view all the answers

What defines the depth of a product mix?

<p>Average number of SKUs per brand (A)</p> Signup and view all the answers

In the context of a product mix, what determines its depth?

<p>Average number of SKUs per brand (C)</p> Signup and view all the answers

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