Product-Market Strategies Quiz

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What does strategic marketing management involve according to the text?

Ignoring environmental forces and competitive activities

Developing new products without market analysis

Copying competitors' strategies blindly

Aligning product-market strategies with organizational mission and capabilities (correct)

Why is it important to have information on environmental forces for strategic marketing decisions?

To rely solely on historical data

To determine the future viability of offerings (correct)

To ignore market changes

To avoid analyzing competitive activities

Which factor is NOT mentioned as important for proper analysis of product-market strategies?

Market capacity and behavior

Availability of relevant information

Evaluation of competitive activities

Product price (correct)

Which company's success can be attributed to its reliance on marketing expertise and distribution system?

Procter & Gamble Signup and view all the answers

What is one way digital camera manufacturers have improved their offerings?

Improving photo quality Signup and view all the answers

How have personal-care companies diversified their deodorant products?

Marketing deodorants in powder, spray, and gel forms Signup and view all the answers

What is a key consideration in planning a product-development strategy?

The impact of the new product on existing offerings Signup and view all the answers

What is an important characteristic for successful new offerings according to the text?

Reflecting a significant point of difference with unique benefits Signup and view all the answers

In what way do personal computers enhance their value according to the text?

Through embedded software, application aids, and training programs Signup and view all the answers

What is a challenge related to the capacity of an organization in delivering offerings to the market?

Human and financial investment requirements Signup and view all the answers

How did consumers react to the introduction of Fringos by General Mills?

They did not consume them as intended Signup and view all the answers

What did General Mills introduce as a new product?

Savory cereal flakes Signup and view all the answers

What is a strategy used by Frito-Lay to offer its Lay's potato chips?

Offering Lay's in a variety of package sizes Signup and view all the answers

How do application aids contribute to enhancing the value of personal computers?

By improving user experience and functionality Signup and view all the answers

Product-Market Strategies Quiz

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