Product Hierarchy Flashcards

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Products marketed through the same outlets
A distinct unit within a brand
A group of products within a product class
All the product classes that can satisfy a core need with reasonable effectiveness (correct)

A group of products within a product class that perform a similar function (B) Signup and view all the answers

A group of items that share one of several possible product forms (C) Signup and view all the answers

A distinct unit within a brand or product line (B) Signup and view all the answers

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Need Family: Represents the core need that forms the foundation for a product family.

Refers to a collection of products within a product family recognized for their functional coherence and often categorized as a product category.

Consists of related products within a product class, designed for similar functions, targeted towards the same customer demographics, marketed through identical channels, or sharing similar price ranges.
Can encompass multiple brands, a singular family brand, or an individual brand that has undergone extension.

Identifies a group of items within a product line that share specific forms of the product.

Also known as a stock-keeping unit (SKU), represents a unique unit within a brand or product line, differentiated by attributes such as size, price, and appearance.