Problem Recognition in Consumer Behavior Quiz

Problem/need recognition: the consumer perceives a ______ and becomes motivated to solve the problem.

The problem recognition stage initiates the subsequent ______ processes.

A discrepancy exists between what the consumer wants the situation to be like and what the situation is ______ like.

Sources of problem recognition: Out of ______: consumers use their existing supply of a product and must replenish their stock.

Dissatisfaction Problem recognition: is created by the consumer’s dissatisfaction with the current state of affairs and/or the product or service being used. For example, something not fitting ______ anymore.