Podcast
Questions and Answers
Problem/need recognition: the consumer perceives a ______ and becomes motivated to solve the problem.
Problem/need recognition: the consumer perceives a ______ and becomes motivated to solve the problem.
need
The problem recognition stage initiates the subsequent ______ processes.
The problem recognition stage initiates the subsequent ______ processes.
decision
A discrepancy exists between what the consumer wants the situation to be like and what the situation is ______ like.
A discrepancy exists between what the consumer wants the situation to be like and what the situation is ______ like.
really
Sources of problem recognition: Out of ______: consumers use their existing supply of a product and must replenish their stock.
Sources of problem recognition: Out of ______: consumers use their existing supply of a product and must replenish their stock.
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Dissatisfaction Problem recognition: is created by the consumer’s dissatisfaction with the current state of affairs and/or the product or service being used. For example, something not fitting ______ anymore.
Dissatisfaction Problem recognition: is created by the consumer’s dissatisfaction with the current state of affairs and/or the product or service being used. For example, something not fitting ______ anymore.
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