Consumer Behavior Quiz
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Questions and Answers

What is consumer behavior?

  • The process of searching for, selecting, purchasing, using, evaluating, and disposing of products and services (correct)
  • The process of advertising products and services to consumers
  • The process of creating products and services
  • The process of buying products and services only
  • Which is a source of problem recognition for consumers?

  • Out of stock (correct)
  • Lack of product variety
  • Low marketing influence
  • High product availability
  • What is the purpose of in-depth interviews in marketing research?

  • To conduct product testing
  • To measure brand loyalty
  • To gather quantitative data
  • To understand consumer motives, ideas, or opinions (correct)
  • What are projective techniques used for in marketing research?

    <p>To gain insights into consumers’ values, motives, attitudes, or needs</p> Signup and view all the answers

    What is an association test in marketing research?

    <p>A technique to gain immediate responses to stimuli to uncover subconscious associations</p> Signup and view all the answers

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