12 Questions
What is problem recognition?
Perceived difference between an actual and ideal state
What is internal search in the context of consumer decision-making?
The process of recalling stored information from memory
What is the purpose of stimulating problem recognition?
Create dissatisfaction with the actual state
What is the main goal of the stages surrounding problem recognition and purchase?
Resolve discrepancies between actual and ideal states
What does internal search involve in consumer decision-making?
Recall of brands from consideration or evoked set
What is a key factor that influences the size of consumers' consideration or evoked sets?
Preference dispersion
What refers to a salient attribute that is both important and helps differentiate among objects?
Attribute determinance
Which external search type involves collecting information regularly, regardless of a consumer making a choice?
Ongoing search
What is the term used to describe the recall of one attribute hindering the recall of another?
Inhibition
Which factor increases motivation to conduct an external search by influencing the perceived costs and benefits?
Nature of the consideration set
What type of product can be evaluated before purchase and use?
Search goods
Which bias refers to the tendency to recall information that aligns with our existing beliefs?
Confirmation bias
Learn about problem recognition as the perceived difference between actual and ideal states, and the stages surrounding problem recognition and purchase decisions. Discover how to stimulate problem recognition and navigate through information search, options assessment, purchase decision, and post-purchase evaluation.
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