Problem Recognition and Purchase Decision Process
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Questions and Answers

What is problem recognition?

  • The process of recalling stored information from memory
  • Perceived satisfaction with the current state
  • Perceived difference between an actual and ideal state (correct)
  • Consumers' preference for variety in brand choices

    • What is internal search in the context of consumer decision-making?

  • The process of evaluating post-purchase satisfaction
  • The process of creating a new ideal state
  • The process of assessing different purchase options
  • The process of recalling stored information from memory (correct)

    • What is the purpose of stimulating problem recognition?

  • Create dissatisfaction with the actual state (correct)
  • Increase post-purchase evaluation
  • Enhance information search capabilities
  • Minimize the tension between actual and ideal states

    • What is the main goal of the stages surrounding problem recognition and purchase?

    <p>Resolve discrepancies between actual and ideal states</p> Signup and view all the answers

    What does internal search involve in consumer decision-making?

    <p>Recall of brands from consideration or evoked set</p> Signup and view all the answers

    What is a key factor that influences the size of consumers' consideration or evoked sets?

    <p>Preference dispersion</p> Signup and view all the answers

    What refers to a salient attribute that is both important and helps differentiate among objects?

    <p>Attribute determinance</p> Signup and view all the answers

    Which external search type involves collecting information regularly, regardless of a consumer making a choice?

    <p>Ongoing search</p> Signup and view all the answers

    What is the term used to describe the recall of one attribute hindering the recall of another?

    <p>Inhibition</p> Signup and view all the answers

    Which factor increases motivation to conduct an external search by influencing the perceived costs and benefits?

    <p>Nature of the consideration set</p> Signup and view all the answers

    What type of product can be evaluated before purchase and use?

    <p>Search goods</p> Signup and view all the answers

    Which bias refers to the tendency to recall information that aligns with our existing beliefs?

    <p>Confirmation bias</p> Signup and view all the answers

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