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Questions and Answers
What is the main aim of this course?
What is the main aim of this course?
- To focus on digital advertising channels
- To teach traditional advertising principles only
- To explore the history of online advertising
- To provide guardrails and confidence for creativity in marketing (correct)
Which of the following is NOT considered traditional advertising according to the text?
Which of the following is NOT considered traditional advertising according to the text?
- Social media advertising (correct)
- Printed materials
- Email marketing
- Radio advertising
What is a key focus when it comes to printed advertising?
What is a key focus when it comes to printed advertising?
- Using as many colors as possible
- Adding complex graphics
- Including long paragraphs of text
- Ensuring sufficient white space (correct)
In TV advertising, what additional elements can be utilized according to the text?
In TV advertising, what additional elements can be utilized according to the text?
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What does the text suggest about the timeframe for storytelling in TV ads?
What does the text suggest about the timeframe for storytelling in TV ads?
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